Eastside Weightloss Clinic
This Eastside Weightloss Clinic case study highlights how we reduced cost per lead from $1,000 to $250 by replacing radio advertising with a creator-led digital acquisition strategy powered by Meta ads.
$1,000
$250
Cost Per Lead
75%
Lower CPL
$100k
$10k
Cost Per Lead
Marketing Budget Efficiency
Lower CPL
Marketing Budget Efficiency
The Challenge
Eastside Weightloss Clinic relied heavily on traditional radio advertising to generate consultation leads. While radio had historically driven patient acquisition, performance had begun to decline while costs continued to rise.
Cost per lead was approaching $1,000, and the clinic lacked a scalable digital acquisition channel capable of generating predictable consultation bookings. Without a trackable digital funnel, marketing efficiency continued to deteriorate.
The Strategy
We replaced Eastside Weightloss Clinic’s heavy reliance on radio advertising with a scalable creator-led digital acquisition system. Influencer and UGC creator campaigns were introduced and amplified through Meta paid media, allowing us to build a fully trackable consultation funnel.
Instead of broad traditional media buys, this system connected creator storytelling with performance advertising, allowing rapid creative testing, scalable campaign optimization, and dramatically improved lead efficiency.
Creator Ads Built for Performance
Authentic creator testimonials and transformation stories designed to capture attention and drive consultation inquiries through paid social.
Rapid Creative Testing
Launch multiple messaging angles quickly, identify the ads driving consultation bookings, and eliminate underperforming creatives fast.
Scale Winners & Lower CPL
Identify top-performing ads quickly and scale them through paid media while continuously optimizing to reduce cost per lead.
Creative that Converted
Top-performing creator ads used in paid campaigns to drive consultation leads.
FROM DECLINING RADIO PERFORMANCE TO EFFICIENT DIGITAL LEAD GEN
Eastside Weightloss Clinic had historically relied on radio advertising to drive consultations, but results were declining while costs continued to rise. By introducing creator-led content amplified through Meta advertising, we replaced traditional media with a scalable digital acquisition system capable of generating consultation leads far more efficiently.
Ready To Turn Creators Into Revenue?
If you’re looking to scale your brand with creator-led paid media, let’s talk.