Glow Beauty Fuel
This Glow Beauty Fuel case study shows how we used creator-led content and paid social amplification to drive retail demand and ecommerce growth during a national grocery trial. By activating location-specific creators and performance UGC across key markets, we increased online sales by 325% while driving store locator traffic and purchase intent across Sprouts and regional retail partners.
325%
Online Sales Growth
Sold Out
Retail Inventory (CA + TX)
Creator-Led
Online Sales Growth
Across Key Regional Markets
Retail Inventory (CA + TX)
Across Key Regional Markets
The Challenge
Glow Beauty Fuel had secured trial placement in Sprouts and regional grocery chains, but the brand needed a way to generate awareness and demand in specific retail markets. Traditional advertising alone would not effectively drive local store traffic or online purchase intent.
The brand needed a scalable strategy that could introduce the product to health-conscious consumers, drive discovery in key geographic markets, and convert that awareness into both retail purchases and ecommerce sales.
The Strategy
We launched a creator-led retail activation strategy designed to generate product discovery and purchase intent in key Sprouts markets. Health, wellness, and lifestyle creators produced authentic content showcasing the product in real-life routines, which was then amplified through Meta advertising.
Campaigns were geographically targeted around retail distribution zones, driving traffic to a custom store locator and Instacart purchase path while also supporting direct ecommerce conversions.
PERFORMANCE CREATIVE TESTING
Launch multiple creator-driven product discovery videos highlighting benefits, taste, and daily wellness routines to identify the content that resonates most with target audiences.
Rapid Creative Optimization
Quickly analyze engagement and click-through data to identify top-performing creator content and prioritize the ads generating the strongest retail and ecommerce intent.
SCALE WINNING CONTENT
Amplify the highest-performing creator ads through paid media in targeted retail markets to drive store traffic, Instacart purchases, and ecommerce growth.
Creative that Converted
Top-performing creator and performance ads used in paid campaigns.
FROM RETAIL TRIAL LAUNCH TO SOLD-OUT INVENTORY
Glow Beauty Fuel needed to build demand quickly after securing grocery trial placement. By activating creators in targeted retail markets and amplifying the content through paid social, we generated strong product discovery and purchase intent.
The campaign drove traffic to store locators and Instacart while simultaneously accelerating ecommerce growth, ultimately selling out trial inventory in Southern California and Texas Sprouts locations and increasing online sales by 325% during the activation period.
Ready To Turn Creators Into Revenue?
If you’re looking to scale your brand with creator-led paid media, let’s talk.