Hulu
This Hulu case study highlights how we partnered with creators to promote a national live comedy event across New York and Los Angeles. By sourcing top-tier creators, coordinating cross-platform promotion, and integrating influencers directly into the live experience, we generated strong engagement and awareness for the campaign across Instagram, TikTok, and live event coverage.
290k+
Views
$18
9,300+
Engagements
3.2%
Views
Engagement Rate
Engagements
Engagement Rate
The Challenge
Hulu needed to generate awareness and excitement around a live comedy event taking place in both New York and Los Angeles. The campaign required creators who could authentically engage audiences across social media while also participating in the live event experience.
The challenge was identifying the right creators, coordinating cross-platform promotion, and ensuring the content supported both pre-event promotion and real-time event coverage.
The Strategy
We sourced and secured creators in key markets across New York and Los Angeles whose audiences aligned with comedy, entertainment, and live event experiences.
Creators produced promotional content leading up to the event and participated as hosts and personalities during the live show itself. The campaign combined social promotion across Instagram and TikTok with live creator integrations to generate awareness and engagement across multiple platforms.
Creator Selection
Identify creators whose audiences align with entertainment and comedy culture to drive authentic engagement and event interest.
RAPID CAMPAIGN COORDINATION
Coordinate pre-event promotion, live coverage, and cross-platform content to ensure consistent messaging across creators and channels.
SCALE CREATOR IMPACT
Leverage creator audiences across Instagram and TikTok to amplify awareness and engagement around the live comedy event.
FROM EVENT PROMOTION TO MULTI-PLATFORM CREATOR AMPLIFICATION
Hulu needed a way to promote a live comedy event while engaging audiences across multiple social platforms. By activating creators in New York and Los Angeles and integrating them directly into the event experience, we created a campaign that combined social promotion with live entertainment.
The campaign generated 290K+ views, 9.3K engagements, and a 3.2% blended engagement rate, helping amplify awareness and audience participation across Instagram, TikTok, and the live event itself.
Ready To Turn Creators Into Revenue?
If you’re a consumer brand looking to scale with creator-led paid media, let’s talk.