In a digital landscape where online security threats are rampant, our client, a Top Antivirus and Security Software Company, was poised to deepen their global reach. But, how do you humanize cybersecurity software for the smart home and make it relatable to consumers? Hint: authentic content creators on platforms like Instagram and TikTok.
Beyond Software: Humanizing Global Cybersecurity Through Influencers
Beyond Software: Humanizing Global Cybersecurity Through Influencers
In a digital landscape where online security threats are rampant, our client, a Top Antivirus and Security Software Company, was poised to deepen their global reach. But, how do you humanize cybersecurity software for the smart home and make it relatable to consumers? Hint: authentic content creators on platforms like Instagram and TikTok.
About Our Client
This “Top Antivirus and Security Software Company” holds a special focus on ensuring digital safety for families.
In this digital age, where online threats can affect anyone, this leading company provides families with comprehensive tools to ensure every member, young or old, navigates the internet securely.
Their products are tailored to address the unique challenges families face, from parental controls to safeguard children online, to securing personal devices that hold cherished family memories.
Recognized globally for their commitment to online safety, they ensure that family devices, data, and digital experiences are shielded from cyber threats.
Our Approach
- Recognizing that personal security narratives resonate deeply with specific niches like Moms, travelers, and gamers, we knew the mission was not only to promote the software but to underscore the genuine relief and confidence it brings to daily life.
- Strategic Partnering: Get Hyped pinpointed 8 key global brand ambassadors spread across critical niches: Moms, travel enthusiasts, and gamers. Their stories, their concerns, their lifestyles became the fulcrum for our campaign.
- Holistic Storytelling: Our approach was more than just highlighting software features. Through 148 thoughtfully-crafted pieces of content, we dove deep into the lives of these influencers, showing how our client’s software seamlessly integrated into their daily routine, ensuring peace of mind whether at home, gaming, or traveling.
- Diverse Platform Utilization: While Instagram offers a curated aesthetic appeal, TikTok’s dynamic and quick content format allowed for a deeper, more personal connection with audiences. This dual-platform approach maximized reach and resonance.
The Results
- The campaign was a resounding success, further solidifying our client’s status as a leader in the antivirus and security domain.
- By humanizing and personalizing the software, we showcased not just a product, but a genuine lifestyle enhancer, ensuring that families, travelers, and gamers globally feel more secure and connected in the digital world.
- Positioned the brand as a leader in providing family-focused digital security solutions.
Summary
By integrating a clear strategy with the right influencers, Get Hyped helped this “Top Antivirus and Security Software Company” elevate its brand presence and reinforce its message of family-centric digital safety on a global scale.
The Results
7.7M+
Impressions
1.1M+
Engagements
“Superb work, great team.”
– Our client