StreetStrider
From Paid Media Shutdown to Scaled Acquisition in 90 Days.
This StreetStrider case study highlights how we rebuilt and scaled paid media after a complete shutdown, growing the brand to $50K per month in ad spend and achieving 3X blended ROAS within 90 days using creator-led performance marketing.
$0
$50k/mo.
In 90 Days
3x
Lower CPL
1-2x
4-5x
In 90 Days
Marketing Efficiency Ratio (MER)
Lower CPL
Marketing Efficiency Ratio (MER)
The Challenge
StreetStrider entered a transitional period after the company was acquired by private equity. The previous agency had shut down paid advertising entirely, leaving the brand with no active digital acquisition channels.
At the same time, the company was entering its lowest seasonal quarter, making it difficult to restart growth quickly. The brand needed to rebuild its paid media engine from scratch and establish a scalable customer acquisition system as fast as possible.
The Strategy
We rebuilt StreetStrider’s entire paid media system from the ground up across Meta and Google. Instead of relying on static brand messaging, we implemented a performance-driven creative testing framework that allowed us to rapidly identify winning ads and scale them efficiently.
This approach connected creative testing directly to media buying, enabling faster iteration, improved marketing efficiency, and scalable acquisition during a difficult seasonal period.
PERFORMANCE CREATIVE TESTING
Launch multiple creative concepts quickly and identify the ads that drive the strongest engagement and conversion.
Rapid Creative Optimization
Continuously optimize Meta and Google campaigns using performance data to improve ROAS and reduce acquisition costs.
SCALE WINNING CAMPAIGNS
Increase spend behind proven creative and audiences to drive consistent, scalable growth.
Creative that Converted
Top-performing creator and performance ads used in StreetStrider paid campaigns.
FROM PAID MEDIA SHUTDOWN TO SCALED ACQUISITION
After the previous agency turned off paid advertising entirely, StreetStrider needed to rebuild its digital acquisition engine from the ground up. By restructuring campaigns and introducing performance-driven creative testing, we rapidly reestablished scalable customer acquisition despite seasonal headwinds.
Ready To Turn Creators Into Revenue?
If you’re looking to scale your brand with creator-led paid media, let’s talk.