TP-Link
This TP-Link case study shows how we scaled influencer partnerships to drive measurable Amazon sales for smart home and networking products. By activating creators across TikTok and YouTube and integrating trackable CTAs linked directly to Amazon, we built a scalable creator-led performance program that generated millions of impressions and significantly increased ecommerce sales.
3.6M+
Impressions
$18
18,600+
Tracked Clicks to Amazon
81%
Impressions
Increase in Amazon Sales
Tracked Clicks to Amazon
Increase in Amazon Sales
The Challenge
TP-Link wanted to increase visibility and sales for its smart home and networking products on Amazon, but traditional advertising alone was not creating enough authentic product discovery.
The brand needed a way to reach tech-savvy consumers through trusted voices while driving measurable traffic directly to Amazon product listings. The challenge was building a scalable influencer program that could generate awareness, engagement, and trackable purchase intent.
The Strategy
We built a creator-led influencer program focused on tech and lifestyle creators across TikTok and YouTube. Each creator produced product-focused content highlighting TP-Link’s smart home and networking solutions in real-life environments.
Trackable CTAs and direct Amazon links were integrated into the content, allowing us to measure traffic and purchase intent while scaling influencer partnerships across relevant tech and smart-home audiences.
PERFORMANCE CREATIVE TESTING
Activate creators across multiple tech and lifestyle niches to identify the content styles and product demonstrations that drive the strongest engagement and purchase intent.
RAPID CREATIVE OPTIMIZATION
Analyze creator engagement, click-through rates, and Amazon traffic to quickly identify the influencer content driving the most product interest.
SCALE WINNING CONTENT
Expand partnerships with top-performing creators and amplify successful content formats to drive consistent traffic and sales on Amazon.
FROM LIMITED CREATOR ACTIVATIONS TO A SCALABLE AMAZON SALES ENGINE
TP-Link needed a way to expand product discovery while driving measurable traffic to Amazon. By activating creators across the tech and smart-home ecosystem and integrating trackable purchase links, we built a scalable influencer program capable of driving both awareness and direct ecommerce performance.
The program activated more than 60 creators, generated 3.6M+ impressions, and drove 18,600+ tracked clicks to Amazon, contributing to an 81% increase in Amazon sales.
Ready To Turn Creators Into Revenue?
If you’re a consumer brand looking to scale with creator-led paid media, let’s talk.