Using influencer marketing to grow interest with a target audience
How We Drove Lead Generation for Seven Sons Farms
How We Drove Lead Generation for Seven Sons Farms
Using influencer marketing to grow interest with a target audience
About Seven Sons Farms
Seven Sons Farm offers grass-fed meats that are non-GMO, ethically raised, and delivered directly to their customer’s doorstep.
When their team approached Get Hyped, they knew social media and influencer partnerships specifically could help them generate more sales, but they didn’t know how to craft a successful campaign strategy.
The Get Hyped team flew out to Indiana to visit the farm, strategized with their leadership team, and put together a custom approach designed to build an online community around the farm. The process started by finding and partnering with micro and macro influencers on Instagram to create a variety of content via in-feed Posts, Reels and Stories.
Challenges
- Despite success with email marketing, sign-ups had plateaued
- Team wasn’t sure how to reach new audiences and generate new leads
- Influencer marketing seemed promising but the strategy and execution was outside of the team’s abilities
Our Approach
- Create a compelling behind-the-scenes farm tour video
- End the video with a strong call-to-action to join Seven Sons email list
- Strategically partner with influencers to promote the new video to their audiences (new market segments)
- Repurpose influencer content in a retargeting paid social ad campaign to increase the lead capture rate
The Results
1.7M
Impressions
1950
Link Clicks
338
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