Cover Three Supplements

Growing an influencer marketing program

How to find the right social media influencer
Influencer marketing

Cover Three Supplements

Growing an influencer marketing program

How to find the right social media influencer
Influencer marketing

Overview

Cover Three develops and sells nutritional supplements that support brain health in adults and children. They came to Get Hyped with some great influencer relationships in hand but lacked the bandwidth and expertise to optimize them. They were looking for a partner who could create a long-term growth and optimization plan for their influencer marketing program.

Key Challenges

  • Lacked expertise needed to develop and implement influencer marketing strategy
  • Marketing team didn’t have enough time to learn or execute influencer marketing
  • Hiring an influencer marketing specialist to work in house didn’t make sense

Our Approach

  • Create an influencer campaign that produces a lot of user-generated content
  • Analyze audience engagement data to determine top-performing content
  • Use top-performing content in paid ads to optimize new lead generation campaigns

Social Examples

Ilda Hobert on social media tagging @coverthree
@ildahobert
Shes Legally Brunette - fitness influencer
@sheslegallybrunette
@modernfarmhousefamily

The Results

73

Unique Images

345k

Impressions

1.9k

Shares

2.5k

Link Clicks

How can we generate buzz for your brand? Find out!

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