Selfmade Eyewear

Creating buzz for a new ecomm brand on a budget

Selfmade Eyewear

Creating buzz for a new ecomm brand on a budget

Background

When Selfmade Eyewear was introduced to Get Hyped they were looking to make a big splash in the eyewear market. To do this they needed high-impact, high-converting social content for their social accounts and website. The problem was that they were working with a limited budget. Get Hyped designed a custom product-for-post campaign for Selfmade which both generated the content they needed as well as drove leads to the brand’s online store.

Key Challenges

  • Limited brand awareness
  • Highly competitive market
  • Lack of social content
  • Working with a startup budget

Our Approach

  • Create a product-for-post campaign to generate content on Instagram
  • Utilize influencers in select niches to tell the brand’s story
  • Differentiate the brand from the competition through story
  • Drive leads to their online store

Social Examples

The Results

100%

Earned Media

83

Unique Images

$0.01

Cost Per View (CPV)

How can we generate buzz for your brand? Find out!

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