How We Helped Cooper’s With Market Feedback

Conducting market research by testing influencer niches

hero-arrow-02
lilyana-hero-bg-1
@theweekendmixologist
Binder-Bill-@binderstashlll

How We Helped Cooper’s With Market Feedback

Conducting market research by testing influencer niches

lilyana-hero-bg-1
@theweekendmixologist
Binder-Bill-@binderstashlll

About Cooper's Cask Coffee

Cooper’s Cask Coffee is a small batch coffee roaster that crafts bourbon and whiskey barrel aged coffees that have unique flavor profiles.

They came to Get Hyped wanting to test all the powers of influencer marketing – brand awaress, lead generation, more 5-star reviews on Amazon. But they also wanted honest feedback on their products and help identifying new segments of their target market, so they could develop even better products and promotions.

Key Challenges

  • Saw potential in social media marketing but didn’t know how to grow
  • Not sure which market segments on social media would resonate with the brand
  • Needed to discover and reach their target markets on social media

Our Approach

  • Recruit top-performing influencers on Instagram in potential new target segments
  • Conduct ongoing analysis of campaign data to identify top-performing in these target segments
  • Double-down on top-performers to increase volume of high-converting leads
  • Design custom influencer surveys and collect customer feedback

Content Examples

Coopers Cask Coffee - John Parker Bach
@johnparkerbach
@theweekendmixologist
@rootbitters

The Results

60

Videos

292k

Impressions

775

Swipe Ups

22.3k

Engagements

How can we generate buzz for your brand? Find out!

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