Cooper’s Cask Coffee

Conducting market research through influencers

@theweekendmixologist

Cooper’s Cask Coffee

Conducting market research through influencers

@theweekendmixologist

Overview

Cooper’s Cask Coffee is a small batch coffee roaster that crafts bourbon and whiskey barrel aged coffees that have unique flavor profiles. They came to Get Hyped wanting to test all the powers of influencer marketing – brand awaress, lead generation, more 5-star reviews on Amazon. But they also wanted honest feedback on their products and help identifying new segments of their target market, so they could develop even better products and promotions.

Key Challenges

  • Saw potential in influencer marketing but didn’t know it worked
  • Not sure how to locate influencers or new target segments that would resonate with the brand
  • Didn’t understand how to get a good ROI from influencer marketing

Our Approach

  • Recruit top-performing influencers in potential new target segments
  • Conduct ongoing analysis of campaign data to identify top-performing in these target segments
  • Double-down on top-performers to increase volume of high-converting leads

Social Examples

Coopers Cask Coffee - John Parker Bach
@johnparkerbach
@theweekendmixologist
@rootbitters

The Results

60

Videos

292k

Impressions

775

Swipe Ups

22.3k

Engagements

How can we generate buzz for your brand? Find out!

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