How Influencer Marketing Helped LilyAna Naturals Get Acquired

Creating a cult-like following on social media that caught the attention of investors

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Find influencers for clean brands
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How Influencer Marketing Helped LilyAna Naturals Get Acquired

Creating a cult-like following on social media that caught the attention of investors

lilyana-hero-bg-1
Find influencers for clean brands
influencer for clean beauty and wellness brands

About LilyAna Naturals Skincare

LilyAna Naturals offers natural, cruelty-free skincare products made from clean ingredients.

When LilyAna Naturals approached Get Hyped, they were only selling products on Amazon without a website or a social presence. They wanted to show that their products could create massive buzz on social media.

This campaign was so successful that it helped LilyAna Naturals get acquired by a PE firm.

Main Challenges

  • No social media presence
  • Lack of premium, high-impact lifestyle content
  • Limited brand awareness
  • Highly competitive skincare market

Our Approach

  • Create a viral campaign designed to strengthen the brand’s social community
  • Create premium UGC for repurposing to the brand’s website and social accounts
  • Increase leads from social to Amazon to show revenue growth potential

Content Examples

We designed the hashtag #lilyanaglow to create additional buzz.

@whatrobineats
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@ravishing_tresses
@bri.jackson
Campaign Sizzle Reel

The Results

1.2M

Impressions

250+

Premium Video and Images

2,321

Link Clicks

How can we generate buzz for your brand? Find out!

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