Espin Electric Bikes

Generating HYPE through YouTube content

Espin Electric Bikes

Creating a buzz on social media

Background

Espin’s goal is about making wellbeing effortless. They believe simplicity, efficiency and sustainability can be synonymous; that’s the beauty of electric bicycles. By redefining urban mobility, we can transform our relationship with the environment and promote a lifestyle that cultivates wellbeing of both.

When Espin reached out to Get Hyped, they were looking for new video content that could reach new audiences and generate new customers. At the time, Espin had not formally partnered with influencers.

Key Challenges

  • Lead generation
  • Capacity of in-house team
  • Lack of high-impact content for social ad campaigns
  • Desire to execute an influencer campaign but lacking in-house expertise

Our Approach

  • Recruit top-performing influencers in new target audience segments
  • Conduct ongoing analysis of campaign data to identify top-performing influencers in these segments
  • Double-down on top-performers to drive an increase in leads
  • Execute and deliver in a tight 3-month timeline

Social Examples

Creativity RV
Mic Bergsma
Nomadic Fanatic
Campaign Sizzle Reel

The Results

In only 3 months!

9,856

Link Clicks

12x

ROAS

How can we generate buzz for your brand? Find out!

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