Instagram Influencer Case Study: Chef’s Knives

Creating HYPE on social media and growing a community around a brand in a competitive consumer home goods market

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Instagram Influencer Case Study: Chef’s Knives

Creating HYPE on social media and growing a community around a brand in a competitive consumer home goods market

lilyana-hero-bg-1
Nadia_Aumeer_instagram
Alexis_Amato_instagram
lilyana-hero-icons

About Zelite Knives

Zelite chef’s knives were created with a single goal in mind – to make the perfect chef knife. A knife with great balance, outstanding performance, lasting edge-retention and superior comfort – at a great price.

Zelite came to Get Hyped looking to grow their social attention while also differentiating themselves from their competitors. Get Hyped accomplished this by delivering value to Zelite’s target audience through high-performing social content featuring the brand’s knives on Instagram and TikTok. These viral videos generated conversations in the culinary social niche around the knives which formed a social community around the brand.

Challenges

  • Establishing a social content strategy
  • Generating high-impact, high-conversion content
  • Generating social conversations around both the knives and the brand
  • Building a social community

Our Approach

  • Create a social strategy and aesthetic that differentiates Zelite from their competition
  • Partner with top-performing creators to generate high-impact content featuring Zelite knives
  • Reach new audiences through influencers to grow awareness of the Zelite brand
  • Grow affinity around Zelite by generating value-adding conversations in the culinary social community

Content Examples

AJ | The Hobby Drink Chef
Jill Baril | Eating Gluten And Dairy Free
Paul Robinson | The Yorkshire Gourmet
Campaign Sizzle Reel

The Results

18.2M

Impressions

663K

Engagements

158

Images and Videos

How can we generate buzz for your brand? Find out!

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