Working as an extension of their in-house team to take their influencer campaign to the next level
TP-Link: How We Scaled a TikTok Influencer Campaign
TP-Link: How We Scaled a TikTok Influencer Campaign
Working as an extension of their in-house team to take their influencer campaign to the next level
About TP-Link Networking
TP-Link offers WiFi networking equipment for both home and business.
Get Hyped partnered with their home division to promote two different groups of products, one with a home networking focus and a second group with focus around smart home hardware.
The TP-Link in-house marketing team was already partnering with some influencers in the tech space on TikTok, but they needed help to grow.
Get Hyped audited their existing influencer strategy, optimized their approach, and scaled up their campaign from a few influencers to over sixty unique influencers in the tech space on TikTok and YouTube.
Main Challenges
- Limited in-house capacity to execute the campaign
- Good foundation of influencer marketing expertise but lacking experience to scale
- A lack of access to industry tools that could verify audience demographics of creators on TikTok and YouTube
- Internal legal team was a bottleneck to growth due to the time and effort required to approve influencer agreements and make payments
Our Approach
- Audit the existing influencer strategy and optimize the campaign strategy to focus on the creation of high-impact video content that generated the maximum amount of organic impressions
- Source and partner with sixty (60) of the top creators in the tech niche on TikTok and YouTube
- Utilize our agency tools and experience to ensure each creator had top-ranked, authentic social metrics
- Create easily scalable templates for influencer agreements and campaign briefs
The Results
3.6M
Impressions
18,601
Leads Driven
257K
Engagements