Redefining home network security in the tech space on social
Trend Micro: How We Drove 12 Million+ Impressions
Trend Micro: How We Drove 12 Million+ Impressions
Redefining home network security in the tech space on social
About Trend Micro
Trend Micro’s Home Network Security product offers protection for both family and work. The device plugs into a home’s router so it can scan home networks for threats. It prevents intrusions, blocks hacking attempts, and protects your home’s privacy from unwanted cyber intruders.
Unfortunately hacking grew to an all time high in 2020 as the number of people working, shopping and schooling at home skyrocketed. Trend Micro partnered with Get Hyped to grow awareness of this new product through social media and help protect consumer’s homes.
Main Challenges
- New product launch
- Limited social media presence
- Lack of product reviews
- Lack of content
- A need to generate buzz in the tech space
- Looking for market feedback
Our Approach
- Created a cross-platform campaign strategy
- Generated product review and testimonial videos by partnering with key influencers in the tech space on YouTube, Instagram and TikTok
- Reached new audiences and grew awareness of new product launches through podcasts and blogs
The Results
12.4M
Impressions
12,428
Leads Driven
540K
Engagements