Trend Micro Home Network Security

Redefining home network security in 2020

internet protection
internet protection

Trend Micro Home Network Security

Redefining home network security in 2020

internet protection
internet protection

Background

Trend Micro’s Home Network Security product offers protection for both family and work. The device plugs into a home’s router so it can scan home networks for threats. It prevents intrusions, blocks hacking attempts, and protects your home’s privacy from unwanted cyber intruders.

Unfortunately hacking grew to an all time high in 2020 as the number of people working, shopping and schooling at home skyrocketed. Trend Micro partnered with Get Hyped to grow awareness of this new product through social media and help protect consumer’s homes.

Key Challenges

  • New product launch
  • Limited social media presence
  • Lack of product reviews
  • Lack of content
  • A need to generate buzz in the tech space
  • Looking for market feedback

Our Approach

  • Created a cross-platform campaign strategy
  • Generated product review and testimonial videos by partnering with key influencers in the tech space on YouTube, Instagram and TikTok
  • Reached new audiences and grew awareness of new product launches through podcasts and blogs

Social Examples

internet protection
YouTube
Mobile Tech Review
hacker
TikTok
Matt Upham
internet protection
YouTube
Shane Whatley
Campaign Sizzle Reel

The Results

12.4M

Impressions

12,428

Leads Driven

540K

Engagements

How can we generate buzz for your brand? Find out!

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