Seven Sons Farms

Using influencer marketing to generate leads

Kidfluencers for CPG brands

Seven Sons Farms

Using influencer marketing to generate leads

Food influencers on social media
Kidfluencers for CPG brands

Overview

Seven Sons Farm offers grass-fed meats that are non-GMO, ethically raised, and delivered directly to customer doorsteps. They came to Get Hyped, because they suspected social media could help them generate more sales, but they didn’t know how to define or execute a social media strategy.

Key Challenges

  • Despite huge success in email marketing, sign-ups had plateaued
  • Team wasn’t sure how to generate new leads
  • Influencer marketing was promising but outside of team’s expertise

Our Approach

  • Create a compelling behind-the-scenes farm tour video
  • End video with a prompt to join Seven Sons email list 
  • Use influencers to promote the video to new segments of target market
  • Run retargeting ad campaign to increase lead capture rate

Social Examples

@whataleceats
@mindfulmamabear
@nikki_booch
Campaign Sizzle Reel

The Results

1.7M

Impressions

1950

Link Clicks

338

Unique Images

How can we generate buzz for your brand? Find out!

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