Amplifying the awareness and buzz around a new better-for-you series of soups by a national soup company. The mission was to use Instagram as the primary platform, leveraging influencers to convey the brand’s message of a healthier and tastier soup option.
Soup’s On! Cooking Up Viral Buzz for a National Soup Brand
Soup’s On! Cooking Up Viral Buzz for a National Soup Brand
Amplifying the awareness and buzz around a new better-for-you series of soups by a national soup company. The mission was to use Instagram as the primary platform, leveraging influencers to convey the brand’s message of a healthier and tastier soup option.
Campaign Goals
When a national soup brand introduced their healthier line of soups, they needed an influencer marketing campaign as fresh and innovative as the product itself.
Enter Get Hyped, ready to dish out a strategy that would stir buzz on Instagram and heat up the sales numbers.
The Objective
Support the better-for-you line of soups product launch by partnering with expert influencer talent on Instagram. The mission was clear: emphasize the healthier aspects of the soup, and ensure the campaign was timely and goal-exceeding.
Our Execution
- Get Hyped activated 15 influencers renowned in health, lifestyle, and food niches.
- Through 122 meticulously crafted pieces of content – spanning Instagram Reels, Carousels, and Stories – influencers showcased their genuine love for the new healthier line of soups.
- Influencers offered glimpses into how these soups seamlessly integrated into their daily meals and lifestyles, all while highlighting the health benefits.
The Results
- 90M Impressions: Leveraging paid amplification across Meta and programmatic, the content reached a vast audience, stirring curiosity and interest.
- 137K Engagements: Users didn’t just scroll past; they engaged, indicating strong content resonance.
- 6.5% Sales Lift: Beyond digital metrics, the campaign translated to tangible business results. A 3rd party study confirmed a significant 6.5% sales lift, underscoring the campaign’s direct impact on consumer purchasing behavior.
Summary
The collaboration between the national soup company and Get Hyped proves that with the right influencer strategy, even classic brands can cook up fresh and contemporary campaigns. By serving the modern consumer’s palate for both healthy food and engaging content, the brand found its winning recipe.
The Results
90M+
Impressions
137K+
Engagements
6.5%
Sales Lift