“When can I see results from my influencer marketing campaign?” This is one of the most common questions that we get from prospects and clients. And if you landed on this post, you probably have the same question.
We understand, everyone is rushing to see results from the marketing campaigns that they invested in, especially with influencer marketing. Sometimes people see influencers as a magic bullet to boost traffic, get more clients, or increase sales. In most cases, it takes consistency and time to achieve the results you’re looking for.
To understand how soon you can see the outcomes, we’ll walk you through the timeline of a typical influencer marketing campaign so you will know when and what to expect at each stage.
It Can Take Months of Effort
So exactly how long until you see results? Honestly, it depends. You probably get this answer a lot and feel frustrated by it, but it’s the truth. Depending on your brand, product, budget, process, and execution, the timeline of results will vary. From our experience managing influencer marketing campaigns, you can expect to see measurable results from your campaign in as quickly as 3 months if executed correctly.
Typically speaking, 3 months into the campaign, a brand that is new to influencer marketing can start entering into partnerships with influencers with the intent of growing them into brand evangelists. After 6 months, brand-affinity grows as the brand evangelists continue to expose their audiences to your brand. This is an important period in the campaign because during this time your brand will accumulate trust from potential customers. If you can plan your campaigns to last 6 months or longer, you will see more significant improvements in brand awareness, loyalty, and sales growth in the long run.
A common mistake people make when running influencer marketing campaigns is to stop the campaign once they see some initial results. There’s no need to pause and if you do pause after the first post, as many brands do, then you’re missing out on identifying and getting exposure to new audiences.
Influencer Marketing Campaign Timeline and Expectation
Are you wondering why it takes a few months for influencer marketing to work? What will happen in those three months? To give you a clear idea of the timeline of running an influencer marketing campaign, we broke it down into six stages to explain what you can expect at each stage.
Strategy (Weeks 1 - 2)
To ensure your influencer marketing campaign goes smoothly, you want a thorough, strategic action plan before executing. As for the strategic planning stage, you should expect it to take the first couple weeks of your campaign cycle. In this stage, you will complete important tasks such as setting campaign goals, researching influencer niches, deciding on individual influencer partners, and defining measurable results.
Our blog post about how to run an influencer marketing campaign can help guide you through the planning process.
Influencer Outreach (Weeks 2 - 4)
Once the strategy is outlined, it’s time to reach out to the influencers that align with your brand, products and goals. If you are reaching out to influencers by yourself, there are several options. You could manually message or email them about the potential partnerships, or you could utilize an influencer marketing platform like mavrck.co to find and connect with influencers.
In this stage, you can expect to have a list of qualified influencers for your brand’s campaign. Depending on the number of influencers and your level of experience, this step may take longer.
Influencer Product Coordination (Weeks 3 - 8)
Once you reach out to the influencers, the next steps are to set up agreements and ship out products. When working with influencers, it’s important to make sure that they are familiar with your brand and your products. Providing free product samples and a well-crafted influencer brief can help the influencers to create authentic content around your brand and products.
At this point, the goal is to make sure your brand’s gifted products are delivered to influencers in a timely manner so that they can get ready for content creation.
Influencers Publish Content (Weeks 4 - 12)
As the influencers receive their product samples, they will start to create content about your brand and products. This process starts around week four and continues until the end of the campaign. At this stage, it’s necessary to quality review the content publishing to make sure that the influencers are meeting deadlines and creating quality content for the brand per the instructions in your brief.
During this time in your campaign, you can expect to see the influencers publishing their content about your brand on social media. At this step, your brand continues to receive more exposure as more influencer content goes live.
Influencer Payment Execution (Weeks 6 - 12)
After the influencers’ content is published, you will want pay the influencers for the work they have done. If you are working with the Get Hyped team, we take care of all paperwork for taxes so that you can save time on issuing and collecting tax forms.
If you’re managing your own campaign, ensure you’re asking influencers for a W-9 Form or a W-8 Form if they are based outside of the U.S.
Analytic Gathering and Campaign Review (Weeks 11 - 13)
It’s finally time to review all the conversions and other results from your influencer campaign! At this point, you can gather the influencer analytics and measure the success of the campaign. If your goal was to increase brand awareness, you should expect to see an increase in your website traffic and social media engagement. Some important KPIs that you could track include audience reach, impressions, engagement, earned media value, and ROI.
At the end of this cycle, you should evaluate the success of the campaign. It’s wise to continue to invest in the influencers that perform well in the campaign. Stopping an influencer campaign after just one round of content is a mistake we often see brands make.
Factors that Affect Influencer Marketing Results
Now, do you have a better picture of what to expect in your first influencer marketing campaign? Even though we often see results right after we launch the campaign, it does take at least 3 months to put together enough comprehensive results to make further decisions on strategy. The track that we presented above is the fastest for a typical consumer brand influencer campaign. However, we have to point out that, in reality, it might take longer for some brands to see results. There are a few factors that can affect the timeline of your campaign, such as the creative freedom you allow and your communication with the influencers.
If you want to make sure your campaign is efficient and effective, we recommend you provide enough creative freedom to influencers and invest in long term relationships with the top performers.
These two factors play important roles in accelerating your influencer marketing campaign. Giving creative freedom to influencers ensures the quality and authenticity of the content. Since the audience views an influencer as a friend, they prefer to see genuine content. They want to hear honest opinions and feedback about a brand. Many campaigns fall flat because they try to control the messaging from the influencer. This can make the influencer sound salesy and the audience isn’t looking for a sales pitch. It can also hurt your relationship with influencers and the audience, which negatively impacts your results.
Another way to give your campaign a long-term win is to nurture the relationships with influencers. We recommend you send them unexpected free products, brand merchandise, or give them a social shout-out to appreciate their contributions. By doing so, you can keep the high-performing influencers in your circle and make them feel like they are part of your brand’s family. It will elevate your campaign success when you have a group of accountable influencers vouch for your brand and your products because they believe in them and your mission.
A successful influencer marketing campaign doesn’t happen overnight. It usually takes months of effort to start seeing exciting results. However, with a well-crafted influencer marketing strategy, we have helped brands exceed their goals in only 3 months.
Are you ready to invest in your first influencer marketing campaign?
Contact us and let’s get hyped!