Influencers have loyal followers who trust and believe in them. When they promote your products, their followers transfer this credibility and trust to your brand. This shortens your path to becoming your target market’s top choice.
Influencer Marketing for Health-Conscious
CPG Brands
Influencer Marketing for Health-Conscious
CPG Brands
Why Your
Brand Needs
Influencer Marketing
Become a Preferred Brand Faster
Generate Better Leads More Efficiently
By nature, an influencer builds a following that represents specific demographics and psychographics. When you leverage influencers that represent your target market, you can easily and confidently reach new sources of highly qualified leads.
Get Media
Attention
Press releases are old school. The media wants to see that your brand can create a buzz on social before they’ll feature your product or promote your news. Influencer marketing is one of the fastest ways to prove your brand is buzzworthy.
Which Platforms Are Best For Influencer Marketing?
Used mostly by Millennials and Gen Z. More popular among women. Often used by mid to high-income level users. Posts allow visually engaging photos and videos with a caption. Hashtags allow content to be more searchable. IG Stories and IGTV enable sharing of real time content. The IG Shop allows purchasing direct from posts.
Age 18 to 34 use YouTube most often. However, the 35+ and 55+ age group users are growing. Female and male viewers are about 1:1. YouTube thrives on long-form video content. It’s a perfect platform for product tutorials or reviews. Influencers can embed your business website or product links in the video description.
TikTok is perfect for brands trying to reach a younger audience. 41% of users are between the ages of 16 and 24 making this platform the premier way to target Gen Z. TikTok content is short-form video less than 60 seconds. The platform’s growth has been incredible with more than 25% of users opening TikTok every day.
FB, by far, has the biggest user base with 2.6 billion monthly active users. The dominant user age groups are 25-30 and 30-39. Over 70% of mid to high-income people use Facebook. FB recently enabled Stories, Facebook Watch, and Facebook Live, allowing influencers to share real-time content to engage with followers.
WHY
We spend 100% of our time developing and managing influencer marketing for health-conscious CPG brands. And we have real experience, not just agency knowledge.
We’re led by social media influencers who have managed partnerships from both sides of the table. And we’ve built an extensive network of proven influencers over the course of our careers. Clients choose us, because we’ve proven our ability to build brands like theirs on social.
Services We Offer
Influencer Marketing Strategy Plans
Campaign Management and Optimization
Influencer Sourcing, Negotiation and Contracts
Performance Tracking and Analysis
Content Creation and Curation
Meet Our Team
Kristina is Get Hyped’s New Business Director. She’s also an influencer in the health and wellness market (@kristinashyped). Before becoming an influencer and founding Get Hyped, her career focused on business development and leadership across a spectrum of companies from Fortune 100s to startups.
When she’s not geeking out on market research or loving what most people hate (public speaking), you can find her in a grueling spin class or on the Connecticut wine trail (yes, that’s a thing!)
Anthony is an Account Manager at Get Hyped. Before joining us, Anthony's love for social media led him to launch many of his own social platforms, including one that grew to 10K followers. He also spent six years in the food industry.
When he isn’t curating a gorgeous social feed, you can find this pizza connoisseur and avid beach bum at his favorite fishing spot.
Sam is a Creative Strategist at Get Hyped. She’s also an influencer and content creator, so she’s navigated influencer marketing from both sides of the table.
When she’s not creating the perfect aesthetics for a social post, you can find Sam eating her way through NYC or feeding her fashion obsession.
Dan joined Get Hyped as Operations Director after 12 years in customer service. As a key strategist at Get Hyped, he uses his customer-centric background to focus on building influencer marketing campaigns that maximize authentic human connection.
When he’s not planning campaigns or moonlighting as our CIO, you can find him appreciating a fresh-cut lawn with some fine bourbon in hand.
Briana is Get Hyped’s Account Coordinator and has a knack for recruiting influencers that perfectly fit client brands. She also moonlights as a writer and editor. When she’s not pursuing the best influencers or working on her next article, you can find Briana listening to lifestyle podcasts and eating chocolate chip cookies.
