By nature, an influencer builds a following that represents specific demographics and psychographics. When you leverage influencers that represent your target market, you can easily and confidently reach and engage with new sources of highly qualified leads.
Influencer Marketing for
Lifestyle Brands
Influencer Marketing for
Lifestyle Brands
Why Your
Brand Needs
Influencer Marketing
Reach and Engage New Audiences
Drive Traffic and Increase Conversions
Influencer marketing guides your audience through the social consumer journey. It creates brand awareness, generates demand, drives conversions and delights your customers.
Generate Buzz and Build Brand Advocacy
Influencers have loyal followers who trust and believe in them. When they promote your products, their followers transfer this credibility and trust to your brand. This shortens your path to becoming your target market’s top choice.
Services We Offer
Influencer Marketing Strategy
Campaign Execution and Optimization
Influencer Recruitment and Ambassador Programs
Audience Data and Market Feedback
Viral Content Creation and Amplification
WHY
We spend 100% of our time designing and executing influencer marketing campaigns for lifestyle brands. And we don’t believe in a “one size fits all” approach – every brand is different so we tailor our strategies and processes to meet your specific goals. You’ll feel like we’re an extension of your in-house team. And rumor has it we’re pretty fun to work with… 😉
Most Effective Platforms
For Lifestyle Brands
Used mostly by Millennials. More popular among women. Often used by mid to high-income level users. Posts allow visually engaging photos and videos with a caption. Hashtags allow content to be more searchable. IG Stories and IGTV enable sharing of real time content. The IG Shop allows purchasing direct from posts.
Age 18 to 34 use YouTube most often. However, the 35+ and 55+ age group users are growing. Female and male viewers are about 1:1. YouTube thrives on long-form video content. It’s a perfect platform for product tutorials or reviews. Influencers can embed your business website or product links in the video description.
TikTok is perfect for brands trying to reach a younger audience. 41% of users are between the ages of 16 and 24 making this platform the premier way to target Gen Z. TikTok content is short-form video less than 60 seconds. The platform’s growth has been incredible with more than 25% of users opening TikTok every day.
Our Leadership
Kristina is the Founder of Get Hyped and our key marketing strategist overseeing all client operations. She’s also an influencer on LinkedIn where she consistently shares thought leadership content specifically targeted towards helping lifestyle brands scale their influencer strategy.
Outside of Get Hyped, you can find Kristina speaking at conferences or posting foodie content to her Instagram. For fun she loves a good grueling spin class or discovering a new vineyard on the Connecticut wine trail (yes that's a thing!)
Outside of Get Hyped, you can find Kristina speaking at conferences or posting foodie content to her Instagram. For fun she loves a good grueling spin class or discovering a new vineyard on the Connecticut wine trail (yes that's a thing!)
Dan joined Get Hyped as Growth Director after 12 years in marketing, business development and customer service. As a key strategist, Dan uses his background and expertise to build influencer campaigns that maximize authentic human connection.
When he’s not optimizing at Get Hyped or moonlighting as our CIO, you can find Dan appreciating a fresh-cut lawn with some fine whiskey and a cigar in hand.
