Influencers have loyal followers who trust and believe in them. When they promote your products, their followers transfer this credibility and trust to your brand. This shortens your path to becoming your target market’s top choice.
Influencer Marketing for
Influencer Marketing for
Used mostly by Millennials and Gen Z. More popular among women. Often used by mid to high-income level users. Posts allow visually engaging photos and videos with a caption. Hashtags allow content to be more searchable. IG Stories and IGTV enable sharing of real time content. The IG Shop allows purchasing direct from posts.
Age 18 to 34 use YouTube most often. However, the 35+ and 55+ age group users are growing. Female and male viewers are about 1:1. YouTube thrives on long-form video content. It’s a perfect platform for product tutorials or reviews. Influencers can embed your business website or product links in the video description.
TikTok is perfect for brands trying to reach a younger audience. 41% of users are between the ages of 16 and 24 making this platform the premier way to target Gen Z. TikTok content is short-form video less than 60 seconds. The platform’s growth has been incredible with more than 25% of users opening TikTok every day.
FB, by far, has the biggest user base with 2.6 billion monthly active users. The dominant user age groups are 25-30 and 30-39. Over 70% of mid to high-income people use Facebook. FB recently enabled Stories, Facebook Watch, and Facebook Live, allowing influencers to share real-time content to engage with followers.
Services We Offer
Influencer Marketing Strategy Plans
Campaign Management and Optimization
Influencer Sourcing, Negotiation and Contracts
Performance Tracking and Analysis
Content Creation and Curation
Meet Our Team
When she’s not geeking out on market research or loving what most people hate (public speaking), you can find her in a grueling spin class or on the Connecticut wine trail (yes, that’s a thing!)
When he isn’t curating a gorgeous social feed, you can find this pizza connoisseur and avid beach bum at his favorite fishing spot.
When she is not working on campaign strategy or leading the account team at Get Hyped Natalie can be found on a patch of grass in her yard playing with her son Olivier.
When he’s not strategizing for Get Hyped or moonlighting as our CIO, you can find him appreciating a fresh-cut lawn with some fine bourbon in hand.