By nature, an influencer builds a following that represents specific demographics and psychographics. When you leverage influencers that represent your target market, you can easily and confidently reach and engage with new sources of highly qualified leads.
Influencer Marketing for
Lifestyle Brands
Influencer Marketing for
Lifestyle Brands
Why Your
Brand Needs
Influencer Marketing
Reach and Engage New Audiences
Drive Traffic and Increase Conversions
Influencer marketing guides your audience through the social consumer journey. It creates brand awareness, generates demand, drives conversions and delights your customers.
Generate Buzz and Build Brand Advocacy
Influencers have loyal followers who trust and believe in them. When they promote your products, their followers transfer this credibility and trust to your brand. This shortens your path to becoming your target market’s top choice.
Services We Offer
Influencer Marketing Strategy
Campaign Execution and Optimization
Influencer Recruitment and Ambassador Programs
Audience Data and Market Feedback
Viral Content Creation and Amplification
WHY
We spend 100% of our time designing and executing influencer marketing campaigns for lifestyle brands. And we don’t believe in a “one size fits all” approach – every brand is different so we tailor our strategies and processes to meet your specific goals. You’ll feel like we’re an extension of your in-house team. And rumor has it we’re pretty fun to work with… 😉
Most Effective Platforms
For Lifestyle Brands
Used mostly by Millennials. More popular among women. Often used by mid to high-income level users. Posts allow visually engaging photos and videos with a caption. Hashtags allow content to be more searchable. IG Stories and IGTV enable sharing of real time content. The IG Shop allows purchasing direct from posts.
Age 18 to 34 use YouTube most often. However, the 35+ and 55+ age group users are growing. Female and male viewers are about 1:1. YouTube thrives on long-form video content. It’s a perfect platform for product tutorials or reviews. Influencers can embed your business website or product links in the video description.
TikTok is perfect for brands trying to reach a younger audience. 41% of users are between the ages of 16 and 24 making this platform the premier way to target Gen Z. TikTok content is short-form video less than 60 seconds. The platform’s growth has been incredible with more than 25% of users opening TikTok every day.
Our Leadership
In addition to overseeing all Get Hyped operations, Kristina is also a foodie influencer on Instagram (@kristinashyped). Before becoming an influencer and founding Get Hyped, her career focused on marketing, business development and leadership across a spectrum of companies from Fortune 100s to startups.
When she’s not geeking out on market research or loving what most people hate (public speaking), you can find her in a grueling spin class or on the Connecticut wine trail (yes, that’s a thing!)
Dan joined Get Hyped as Growth Director after 12 years in customer service, marketing and business development. As a key strategist at Get Hyped, he uses his customer-centric background to focus on building influencer marketing campaigns that maximize authentic human connection.
When he’s not strategizing for Get Hyped or moonlighting as our CIO, you can find him appreciating a fresh-cut lawn with some fine bourbon in hand.
