New Brand and Product Launch with Mascella

Mascella’s success story showcases the power of a fully integrated marketing strategy supported by an expert Fractional CMO and a dedicated team to handle the nuts and bolts of execution.

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Mascella animated Instagram post showcasing influencer marketing content.

New Brand and Product Launch with Mascella

Working as an extension of their in-house team to take their influencer campaign to the next level

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Mascella animated Instagram post showcasing influencer marketing content.

About Mascella

Mascella was founded by two best friends who believe in celebrating individuality through personalized hair accessories. Their first “Mama” claw sketch launched a one-of-a-kind line of word- and initial-themed hair claws, all designed to tell each woman’s unique story. With a patent-pending design, Mascella continues to innovate and inspire confidence through fashion-forward, custom accessories.

When Mascella prepared to debut in 2024, they needed more than just a marketing agency. They needed a partner to stand by their side and drive every facet of their brand’s launch.

Get Hyped initially stepped in as Mascella’s Fractional CMO in 2023, developing a comprehensive go-to-market strategy that encompassed brand positioning, digital presence, influencer marketing, and paid advertising. Once the foundation was set, our role seamlessly transitioned to execution, ensuring every strategic insight came to life with precision.

Main Challenges

  • Breaking through the noise in an oversaturated beauty and fashion space with a new, untested brand.
  • Needing a strong, cohesive brand message that resonated with the target audience and differentiated Mascella’s unique product line.
  • Identifying and managing the right creators, ensuring authentic content that would drive awareness and sales.
  • Streamlining campaign management to remove administrative burdens and keep Mascella’s focus on growth.

Our Approach

  • Conducted a thorough brand analysis to inform a tailored marketing strategy.
  • Created a clear roadmap for positioning, social presence, and targeted campaigns.
  • Executed website launch, product photoshoots, user-generated content, influencer outreach, and streamlined operational tasks.
  • Developed eye-catching content and consistent posting schedule to build a strong online presence and community.
  • Monitored performance metrics and refined tactics for sustainable growth.
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Content Examples

The Results

3.6M

Impressions

18,601

Leads Driven

257K

Engagements

How can we generate buzz for your brand? Find out!

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