Brand: Macy’s
The Challenge: Launching a TikTok channel that appeals to their under 40 customer base and showcases diverse influencer content.
Solution: We worked with a diverse group of TikTok creators who showcased Macy’s fashion across various seasons and body types. We gave these influencers the freedom to select Macy's apparel that resonated with their personal style, ensuring authenticity while aligning with the brand's image.
Results: