Amplifying the awareness and buzz around a new better-for-you series of soups by a national soup company. The mission was to use Instagram as the primary platform, leveraging influencers to convey the brand’s message of a healthier and tastier soup option.
Soup’s On! Cooking Up Viral Buzz for a National Soup Brand
Soup’s On! Cooking Up Viral Buzz for a National Soup Brand
Amplifying the awareness and buzz around a new better-for-you series of soups by a national soup company. The mission was to use Instagram as the primary platform, leveraging influencers to convey the brand’s message of a healthier and tastier soup option.
Campaign Goals
When a national soup brand introduced their healthier line of soups, they needed an influencer marketing campaign as fresh and innovative as the product itself.
Enter Get Hyped, ready to dish out a strategy that would stir buzz on Instagram and heat up the sales numbers.
The Objective
Our Execution
- Get Hyped activated 15 influencers renowned in health, lifestyle, and food niches.
- Through 122 meticulously crafted pieces of content – spanning Instagram Reels, Carousels, and Stories – influencers showcased their genuine love for the new healthier line of soups.
- Influencers offered glimpses into how these soups seamlessly integrated into their daily meals and lifestyles, all while highlighting the health benefits.
The Results
- 90M Impressions: Leveraging paid amplification across Meta and programmatic, the content reached a vast audience, stirring curiosity and interest.
- 137K Engagements: Users didn’t just scroll past; they engaged, indicating strong content resonance.
- 6.5% Sales Lift: Beyond digital metrics, the campaign translated to tangible business results. A 3rd party study confirmed a significant 6.5% sales lift, underscoring the campaign’s direct impact on consumer purchasing behavior.
Summary
The Results
90M+
Impressions
137K+
Engagements
6.5%
Sales Lift