A journey to boost brand awareness for Radiant Rhino in the burgeoning wellness market.
Radiant Rhino: A Dive Into Holistic Wellness Marketing Success
Radiant Rhino: A Dive Into Holistic Wellness Marketing Success
A journey to boost brand awareness for Radiant Rhino in the burgeoning wellness market.
The Challenge
So, here’s the scoop: Radiant Rhino was this cool, new brand trying to make some noise in the bustling wellness market. They had the goods, but they needed a little help getting noticed in a jam-packed space. That’s where we came in. Our task? To help them stand out and get their voice heard amidst the crowd. Piece of cake, right? 😉 Let’s dive into how we tackled this campaign.
Our Approach
- To penetrate the noise and resonate with the target audience, we hinged on the power of Instagram – a platform with a vast wellness community.
- The strategy was to activate trusted creators who could effectively convey Radiant Rhino’s essence while also educating audiences about its unique offerings.
Our Execution
- Platform Focus: Instagram
- Content: A rich mix of in-feed videos, static images, Reels, TikToks, and Stories.
- Creators: Collaborated with 19 influential wellness-centric nano-influencers.
The Deliverables
- 17 Instagram Reels: Engaging short-form video content tailored to spark curiosity and shareability.
- 5 TikTok Videos: Leveraging a platform known for virality and organic reach.
- 10 Instagram Stories: Instant, digestible insights and CTA-driven content to drive site traffic.
- Content Licensing: Secured perpetual licensing rights for all main content, granting Radiant Rhino the flexibility to repurpose content across all digital marketing efforts.
The Results
55,500+
Impressions
2,400+
Engagements
32
Pieces of Content
4.4%
Engagement Rate
I wanted to let you know that both you and your team did a fantastic job, and I am very happy with the work. – Dhana Kannan, Owner, The Radiant Rhino