Using influencer campaigns and paid media to drive traffic to this under-utilized employment resource
The WorkPlace Connecting to Community
The WorkPlace Connecting to Community
Using influencer campaigns and paid media to drive traffic to this under-utilized employment resource
About The WorkPlace
The WorkPlace is a leading workforce development organization dedicated to equipping job seekers with the resources, training, and opportunities needed for career success.
When they aimed to amplify awareness for key initiatives like Back2Work CT and partner organizations like American Job Centers, we executed three targeted influencer marketing campaigns to reach diverse local audiences and drive tangible results.
Main Challenges
- Local Awareness & Engagement –
Breaking through to a regional audience and building trust among job seekers unfamiliar with The WorkPlace’s programs. - Multi-Channel Cohesion –
Coordinating efforts across different platforms (influencer content, social media ads, etc.) to ensure a consistent brand message. - Lead Generation & Conversion –
Driving form fills, booked appointments, and overall leads to measure the real impact of the campaigns.
Our Approach
- Discovery & Assessment: Analyzed target demographics and campaign goals to identify strategic messaging opportunities.
- Strategy Development: Devised an influencer blueprint, aligning content themes with The WorkPlace’s mission.
- Implementation & Oversight: Partnered with local creators to produce authentic content, then boosted reach through paid ads.
- Ongoing Optimization: Monitored lead metrics in real time and refined ad targeting to maximize conversions.
The Results
- Increased Local Visibility: Targeted influencer collaborations elevated The WorkPlace’s profile, generating high engagement from key demographics.
- Boost in Form Fills & Appointments: Data-driven optimization of paid ads led to a surge in sign-ups for Back2Work CT and American Job Centers.
- Sustained Brand Trust: Aligning creators’ content with The WorkPlace’s community-focused approach fostered authenticity and ongoing audience loyalty.
3.6M
Impressions
18,601
Leads Driven
257K
Engagements