For this renowned Top Fashion Retailer, their vision was clear — they wanted to embellish their TikTok profile with high-impact, authentic influencer content. The heart of the mission was not just about quantity but quality infused with diversity and inclusion.
Elevating TikTok for a Top Fashion Retailer
Elevating TikTok for a Top Fashion Retailer
For this renowned Top Fashion Retailer, their vision was clear — they wanted to embellish their TikTok profile with high-impact, authentic influencer content. The heart of the mission was not just about quantity but quality infused with diversity and inclusion.
Our Strategy
Understanding the essence of the brand and their commitment to inclusivity, Get Hyped meticulously curated a list of influencers.
Each one of them not just mirrored the brand’s aesthetics but brought in their own individual style.
Our intent was to magnify the brand’s commitment to diversity, celebrating fashion for all.
Our Execution
- Embracing the vibrancy of the holiday spirit, we kick-started three unique campaigns. Each campaign was infused with the festive aura, resonating with the audience’s anticipation and joy associated with the holiday season.
- With our keen eye for talent, we collaborated with 48 TikTok creators, ensuring diversity, representing various ethnicities, body types, and styles. The creators we selected were not just influencers – they were embodiments of elegance, possessing a vibrant personality coupled with an impeccable fashion sense that harmoniously aligned with the Top Fashion Retailer’s brand values.
- The content creation process was a combination of creativity, brand ethos, and individual influencer style. The final showcase? 75 TikTok videos that weren’t just content pieces but a celebration of fashion in its most authentic and diverse form.
The Results
- The TikTok profile of the Top Fashion Retailer transformed into a hub of fashion inspiration using styles from 3 unique holiday campaigns.
- Each of the 75 videos created in the campaigns echoed the brand’s voice, coupled with the unique touch of our selected 48 influencers.
- The rich content tapestry affirmed the brand’s commitment to diversity and inclusivity, making their TikTok profile a destination for fashion enthusiasts seeking authentic, bold, and relatable content.
Key Takeaways
- Diversity and authenticity can elevate a brand’s online presence, transforming content into relatable stories.
- Aligning influencer values with brand values can lead to the creation of content that resonates deeply with the target audience.
- A brand’s commitment to broader values, when communicated authentically, can drive engagement and loyalty on platforms like TikTok.
The Results
3
Unique Holiday Campaigns
48
Total Creators
75
Premium Videos
“We have been working with Get Hyped for a few months now. They are not only terrific at providing quality influencers at a quick turnaround, but their team is VERY responsive. If you are looking for an influencer marketing agency that will maximize your budget and drive results, I highly recommend Get Hyped. I truly enjoyed my experience working with them, and I look forward to many more projects in the future.”
– Daniel Peretz, CEO, Click Connect Media