2X the # of Consultations & 5X Decrease in Cost Per Call

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Ashley’s reel thumbnail featuring her brand partnership.
Rose's reel thumbnail featuring her latest weight loss influencer collaboration.
Hannah's reel thumbnail showcasing influencer content.
Rhea's reel thumbnail highlighting her influencer marketing campaign.

About Our Weight Loss Clients

Eastside Weight Loss Clinic and Michigan Weight Loss both provide a comprehensive weight loss program that focuses on reducing inflammation, teaching sustainable eating habits, and providing ongoing support and accountability. All consultations are done over the phone and the program can be completed from the comfort of your home.

Audiences are generally very skeptical of weight loss programs. When Eastside Weight Loss Clinic approached Get Hyped they were frustrated with their marketing strategy which primarily involved advertising on local radio stations. Their number of new phone consultations being generated each month was low, inconsistent, and the radio ads were very expensive.

They had also tried six different marketing agencies in the past, all which had good intentions, but all who couldn’t deliver when it came to improving their business’s bottom line. Understandably, they were very skeptical about whether we could help them.

Dr. Roy Picard joined the Get Hyped family after seeing the results for Eastside Weight Loss and trusted us to bring him the same results! Little did he know we would over deliver on our promise and multiply his leads for Michigan Weight Loss within the first 30 days of working with us!

2X the # of Consultations & 5X Decrease in Cost Per Call

lilyana-hero-bg-1
Ashley’s reel thumbnail featuring her brand partnership.
Rose's reel thumbnail featuring her latest weight loss influencer collaboration.
lilyana-hero-icons

About Our Weight Loss Clients

Eastside Weight Loss Clinic and Michigan Weight Loss both provide a comprehensive weight loss program that focuses on reducing inflammation, teaching sustainable eating habits, and providing ongoing support and accountability. All consultations are done over the phone and the program can be completed from the comfort of your home.

Audiences are generally very skeptical of weight loss programs. When Eastside Weight Loss Clinic approached Get Hyped they were frustrated with their marketing strategy which primarily involved advertising on local radio stations. Their number of new phone consultations being generated each month was low, inconsistent, and the radio ads were very expensive.

They had also tried six different marketing agencies in the past, all which had good intentions, but all who couldn’t deliver when it came to improving their business’s bottom line. Understandably, they were very skeptical about whether we could help them.

Dr. Roy Picard joined the Get Hyped family after seeing the results for Eastside Weight Loss and trusted us to bring him the same results! Little did he know we would over deliver on our promise and multiply his leads for Michigan Weight Loss within the first 30 days of working with us!

The Challenge

Eastside Weight Loss was faced with high marketing costs and inconsistent results from a single-channel marketing strategy using traditional radio advertising. They were investing $1,000 to obtain phone consultations via local radio ads. The client’s goal was to increase consultations while reducing the business’s monthly marketing investment. 

Additionally, their existing manual system of tracking marketing results with spreadsheets was inefficient, making it difficult to measure ROI accurately and difficult to make business decisions.

For Michigan Weight Loss, Dr. Roy was paying for marketing results and getting unreliable and unresponsive leads. It didn’t make sense to keep throwing money down the drain yet he desperately wanted to increase his monthly revenue.

Client Video Testimonial

Our Approach

Get Hyped implemented a full-funnel digital marketing strategy that started with setting the client up in a CRM (customer relationship management) system so they could gain the benefits of marketing automation, efficiency, and accurate data capture. 

 

Funnel Building

With the CRM in place, we set up the client’s entire funnel from top to bottom ensuring each stage of the funnel had a high conversion rate. To do this, we created strategic lead magnets and webinars to raise interest and authority with new audiences. 

Social Media Marketing

With a strong funnel in place, we attracted, retargeted, and nurtured a massive audience using paid social media advertising. Over three months we increased advertising spend by 10X while maintaining a consistent cost per booking. 

Email and SMS Marketing Strategy

We knew that the advertising we put in place would generate tons of leads, and those leads would need to be nurtured with more than just advertisements. 

So we put a comprehensive email and SMS marketing strategy in place to convert leads. This system nurtured all the business’s contacts, including existing customers, by providing value, and it successfully converted more leads into bookings.

Hand Picked Influencer Partnerships

To add credibility and authentic storytelling video content to the advertising strategy, Get Hyped sourced and partnered with influencers who participated in the weight loss program and told their stories to their audiences along the way. Then Get Hyped utilized a tactic called influencer whitelisting to run paid advertising campaigns on social media using the influencer’s accounts targeting the influencer’s audiences. This advanced influencer marketing tactic further increased the authenticity of all the social media advertising and drastically improved results. 

Top-Converting Content

Ashley’s reel thumbnail featuring her brand partnership.
Rose's reel thumbnail featuring her latest weight loss influencer collaboration.
Rhea's reel thumbnail highlighting her influencer marketing campaign.
Hannah's reel thumbnail showcasing influencer content.

The Results

2X

Monthly phone consultations

5X

Reduction in Cost Per Call

In just four short months the results were remarkable for Eastside Weight Loss Clinic. We slashed their cost per acquisition (CPA, cost per booked call) down by 5X! And it continues to drop!!

Their total monthly booked call volume has more than doubled and continues to trend upward! 

Michigan Weight Loss saw similar results in less than 30 days time!

The secret to establishing a winning formula for these weight loss clinics was establishing the right marketing combinations. With the right CRM, funnel design, advertising, and nurture sequences in place, the clients are now attracting and keeping a massive audience by providing consistent value to that audience.

Great marketing is about building relationships. Both Eastside Weight Loss Clinic and Michigan Weight Loss have now established their own successful marketing strategy through Get Hyped which builds lasting relationships by giving value and building trust with their audience. 

As a result, both clients could not be happier. They not only continue to invest more each month into marketing with Get Hyped, but they also have started advocating for Get Hyped’s services within their professional network, attesting to the tangible benefits of our unique approach to marketing.

In the Dr. Ryan Coogan’s own words: “I’ve worked with 6 different marketing agencies who all meant well but who ultimately couldn’t deliver – Get Hyped is the first agency to actually deliver real results for me.”

How can we generate ROI for your weight loss business? Find out!

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