Catapult Komuso Design into the spotlight of the wellness market, establishing them as a go-to for anxiety management.
Komuso Design & Get Hyped: A Harmonious Partnership
Komuso Design & Get Hyped: A Harmonious Partnership
Catapult Komuso Design into the spotlight of the wellness market, establishing them as a go-to for anxiety management.
The Objective
Here’s the scoop. Komuso Design, known for their beautifully crafted Shift necklace, came to us with a mission: shine a light on how their product aids in anxiety management through authentic influencer storytelling.
The Strategy
We handpicked 8 standout creators, all with genuine stories about managing anxiety. Their task? Craft TikTok videos and YouTube integrations, seamlessly integrating the Shift into their wellness routines. It wasn’t just about showing a product; it was about sharing genuine, relatable experiences.
The Results
We initially aimed for 8 pieces of content. But hey, when things go great, why not let them overflow? Through some savvy negotiations, we got an extra YouTube short video in the bag. Plus, one creator was so inspired, they dropped 2 more organic TikToks. That’s 11 content pieces, for those keeping count.
The numbers game? Our goals were set at 220,000 impressions and 22,000 engagements. With a bit of strategic boosting on TikTok – and an added sprinkle of industry experience we threw in – those numbers weren’t just met; they were outdone.
Beyond the Brief
While boosting wasn’t on the original game plan, we’re always looking for ways to elevate. It’s what we do. So, when we saw potential in some high-performing content, we seized the opportunity. The result? More eyes, more clicks, more love for Komuso Design.
The Results
263,000
Impressions
1,410
Clicks
22,000
Engagements
10%
Engagement Rate
8
Creators
11
Pieces of Content