M.A.D Skincare
This M.A.D Skincare case study highlights how we improved ROAS from 2.3x to 3.5x using creator-led paid social for a premium clinical skincare brand.
2.3x
3.5x
Blended ROAS on Meta + Google
$18
$16
CAC
$95
$100
Blended ROAS on Meta + Google
AOV
CAC
AOV
5.4x
6.0x
MER
243
309
Monthly Orders
MER
Monthly Orders
The Challenge
M.A.D Skincare’s paid media was underperforming under a previous agency. There was no scalable system connecting creative and media buying, and branded storytelling-style ads were not driving efficient acquisition. The result was inconsistent ROAS and limited growth potential.
The Strategy
We rebuilt Meta and Google campaign structure and shifted creative from brand storytelling to performance-driven creator content. Instead of isolated ad tests, we built a system connecting creative angles to media buying, allowing us to test quickly, scale winners, and optimize blended efficiency across channels.
Creator Ads Built for Performance
Performance-first UGC engineered for hooks, clarity, and conversion across Meta and paid social
Rapid Creative Testing
Launch multiple angles weekly, identify winners quickly, and eliminate underperformers fast.
Scale Winners & Iterate
Identify winning ads fast, scale them confidently, and use performance data to guide the future creative.
Ready To Turn Creators Into Revenue?
If you’re a skincare or beauty brand looking to scale with creator-led paid media, let’s talk.