Top Micro-Influencer Agency for Lifestyle Brands

We are a full-service micro-influencer agency that can help you create successful influencer partnerships from sourcing and vetting to payments and analytics. Here are just some of the influencer marketing services that our agency offers:

• Campaign strategy design
• Influencer discovery and vetting
• Outreach and contract negotiation
• Creative messaging
• Draft content quality review
• Brand ambassador programs
• Content amplification
• Performance tracking and reporting
• Comment sentiment and campaign insights

Once you hire our micro-influencer agency, we take all of the work off your plate but we always keep you in the loop along the way.

Just like macro-influencers, micro-influencers (smaller influencers) charge a fee per post based on their metrics like follower count, engagement, and niche. For example, a micro-influencer with 10K followers might charge between $100 and $500 or more per post depending on their unique metrics. This number can also change depending on the social media platform, content type, and celebrity status of the micro-influencer; it’s never only a function of follower count. In general, YouTube influencers charge higher rates than Instagram influencers because long-form video content on YouTube takes more time and effort to create compared to shorter content on Instagram. Similarly, an influencer in a very specific niche like organic foods or wellness with lots of expertise may charge more than an influencer in a niche with numerous influencers like fashion or fitness.

Here are some factors to consider when selecting an influencer agency:

• Area of marketing expertise
• Scope of influencer and social media services offered
• Years of experience in influencer marketing specifically
• Past track record of successful influencer marketing case studies
• Level of personalization offered to their influencer process
• Price of services compared to executing in house

A micro-influencer marketing agency can make money by partnering with either brands or influencers. And some agencies represent both. Agencies that represent influencer talent charge a fee for helping influencers connect with the right brands and find collaboration opportunities. The agencies that represent brands can connect those brands with the right influencers and provide end-to-end campaign planning and execution services. Our micro-influencer agency only represents brands so that we don’t limit ourselves to working with a limited pool of influencer talent. We give our clients near-unlimited influencer choices so they can be assured that they’re partnering with only the best influencers in their niche.

We offer custom plans and pricing based on each client’s specific needs. Reach out to us and we’ll walk through your brand’s unique needs together to determine the best approach for you.

We understand that you’re capable of running your own influencer marketing campaigns in-house. After all, there are a ton of free tools out there to help you find and work with social media influencers. But we also understand that while you may be able to run an influencer marketing campaign with your in-house marketing team, running a successful influencer marketing campaign can be extremely time-consuming and intimidating if your team is not experienced. Running an influencer marketing campaign is a complex process, especially when you decide to approach it at scale. Whether your brand is just getting started with influencer marketing or you need help scaling your in-house efforts, our team of influencer marketing experts can get you the ROI you’re looking for.

If you have specific strategy questions about working with micro-influencers, contact us and we’d be happy to help. Even if you don’t end up working with our agency, our team will help get your strategy going in the right direction for maximum ROI from your influencer partnerships.