Teaming up with one of the top 3 TV streaming apps, recognized for its diverse collection of TV series, movies, and bespoke content, Get Hyped embarked on a journey to find the perfect influencers to promote and host two live events.
Unrolling the Red Carpet for a Streaming Powerhouse
Unrolling the Red Carpet for a Streaming Powerhouse
Teaming up with one of the top 3 TV streaming apps, recognized for its diverse collection of TV series, movies, and bespoke content, Get Hyped embarked on a journey to find the perfect influencers to promote and host two live events.
Event Goals
We set out to boost brand engagement and showcase the top 3 TV streaming app’s latest offerings by hosting in-person events in two of America’s most iconic cities: New York City and Los Angeles.
The challenge was finding the perfect influencers who could not only promote the events on Instagram and TikTok to a large audience but could also host these events live and really wow the crowd.
Our Strategy
- Influencer City Match: Selected one influencer for each city – ensuring that they had strong local ties and a genuine connection with attendees.
- Event Buzz Creation: The influencers built anticipation by promoting the events on both Instagram and TikTok, sharing sneak-peeks and exclusive content leading up to the event dates.
- Live Event Hosting: On the event day, influencers didn’t just attend – they were the face of the event, hosting them live and ensuring attendee engagement was at its peak using comedy and trivia.
Our Execution
- Collaborated with two influential figures, one representing each city, to create a local buzz and drive event attendance.
- Influencers were chosen based on their knowledge of pop culture, ability to wow a crowd at live events, and overall likability.
- Their involvement ranged from pre-event promotions to being the star host, providing attendees an interactive and memorable experience.
The Results
- The events in both NYC and LA witnessed overwhelming attendance, exceeding expectations.
- Social media was buzzing with mentions pre- and post-event, with an increase in discussions around the brand.
- Both influencers reported a surge in their engagement.
The Results
291K+
Impressions
9,300
Engagements
13
Posts
2
Creators
“Working with Get Hyped was a seamless experience. Their ability to vet and onboard the perfect influencers made our events in NYC and LA a success.”
– Our client