Creating a cult-like following on social media that caught the attention of investors
How Influencer Marketing Helped LilyAna Naturals Get Acquired
How Influencer Marketing Helped LilyAna Naturals Get Acquired
Creating a cult-like following on social media that caught the attention of investors
About LilyAna Naturals Skincare
LilyAna Naturals offers natural, cruelty-free skincare products made from clean ingredients.
When LilyAna Naturals approached Get Hyped, they were only selling products on Amazon without a website or a social presence. They wanted to show that their products could create massive buzz on social media.
This campaign was so successful that it helped LilyAna Naturals get acquired by a PE firm.
Main Challenges
- No social media presence
- Lack of premium, high-impact lifestyle content
- Limited brand awareness
- Highly competitive skincare market
Our Approach
- Create a viral campaign designed to strengthen the brand’s social community
- Create premium UGC for repurposing to the brand’s website and social accounts
- Increase leads from social to Amazon to show revenue growth potential
The Results
1.2M
Impressions
250+
Premium Video and Images
2,321
Link Clicks