Creating buzz around a new brand in a crowded market
PureUSA CBD: How Influencers Helped the Brand Grow
PureUSA CBD
Creating buzz around a new brand in a crowded market
About PureUSA CBD
When PureUSA approached Get Hyped they were looking for a way to differentiate themselves from their competition. They weren’t “just another CBD brand” and they needed a way to get their key messaging out to their audience.
Major Challenges
- Limited brand awareness
- Highly competitive market
- Lack of social content
- A need to differentiate from the competition
Our Approach
- Create a viral campaign to generate content on Instagram
- Utilize influencers in select niches to tell the brand’s story
- Differentiate the brand from the competition
- Drive leads to their online store
Content Examples
The Results
1M+
Impressions
110
Premium Videos and Images
$8
CPM