Elevating awareness of TP-Link’s new smart home product offerings available on Amazon, and driving sales through strategic influencer partnerships on TikTok and YouTube.
Redefining the Smart Home: Driving Sales for TP-Link on Amazon with Influencer Marketing
Redefining the Smart Home: Driving Sales for TP-Link on Amazon with Influencer Marketing
Elevating awareness of TP-Link’s new smart home product offerings available on Amazon, and driving sales through strategic influencer partnerships on TikTok and YouTube.
About TP-Link
TP-Link offers WiFi networking equipment for both home and business.Â
Get Hyped partnered with their home division to promote two different groups of products, one with a home networking focus and a second group with focus around smart home hardware.Â
The TP-Link in-house marketing team was already partnering with some influencers in the tech space on TikTok, but they needed help to grow.Â
Get Hyped audited their existing influencer strategy, optimized their approach, and scaled up their campaign from a few influencers to over sixty unique influencers in the tech space on TikTok and YouTube.
Our Approach
- Platform Selection: Recognizing the pull of video content, Get Hyped zeroed in on TikTok and YouTube as ideal platforms, targeting audiences actively seeking tech, lifestyle, and home content.
- Influencer Collaboration: Partnered with top-tier influencers across Amazon finds, tech, lifestyle, and home niches to craft genuine and relatable content that resonates with TP-Link’s product value proposition.
- Content Strategy: Crafted a narrative highlighting TP-Link’s state-of-the-art technology as an essential for modern homes and tech enthusiasts. The content was aimed at illustrating ease of use, reliability, and the transformative effect of TP-Link products on daily connectivity and convenience.
- Sales Funnel Optimization: Leveraged platform-specific CTAs and tracking links to directly lead viewers to TP-Link’s Amazon listings, facilitating a seamless transition from viewing to purchasing.
The Results
3.6M+
Impressions
18,600+
Leads Driven to Amazon
257K+
Engagements
81%
Increase in Amazon Sales