Black Friday is just around the corner, and it’s one of the biggest sales events of the year. Yet, many brands make critical mistakes that prevent them from achieving their revenue goals. Don’t let your business fall into these common Black Friday pitfalls! In this post, we’ll go over the top three Black Friday mistakes to avoid and share expert tips to help you make the most of this shopping season. Watch the full video below for a detailed guide and pro insights!
Table of Contents
1. Failing to Offer Competitive Black Friday Discounts
One of the biggest Black Friday mistakes brands make is holding back on discounts, thinking it helps preserve a “premium” image. But on Black Friday, even high-end customers are hunting for the best deals. A small 10% or 15% discount won’t cut it. Shoppers expect bold deals that grab their attention—think 50% off or a high-value buy-one-get-one-free offer. Make sure your Black Friday discounts are compelling and stand out among the crowd of deals.
2. Not Sending Enough Black Friday Emails and SMS Messages
Underutilizing email and SMS marketing during Black Friday can leave money on the table. Black Friday is a high-traffic time, and inboxes are flooded with promotions. To stand out, you need to increase your email frequency and send more SMS messages than usual. Don’t shy away from sending multiple emails daily in the days leading up to Black Friday and Cyber Monday. Consistent communication keeps your offers visible and engages shoppers who are ready to buy.
3. Neglecting Your Warm Audience on Black Friday
Your warm audience—previous customers, email subscribers, and SMS subscribers—should be your primary focus during Black Friday. These are the people who are already familiar with your brand and more likely to convert. Tailor your Black Friday promotions to encourage repeat purchases from past buyers and target email and SMS campaigns specifically at this group. For consumable products, offer bulk discounts or replenishment options; for non-consumables, provide a discount that’s hard to resist.
Make This Black Friday Your Best Yet
By avoiding these three common Black Friday mistakes, you can make a significant impact on your sales. Are you ready to make bold moves this Black Friday?
