Conducting market research by testing influencer niches
How We Helped Cooper’s With Market Feedback
How We Helped Cooper’s With Market Feedback
Conducting market research by testing influencer niches
About Cooper's Cask Coffee
Cooper’s Cask Coffee is a small batch coffee roaster that crafts bourbon and whiskey barrel aged coffees that have unique flavor profiles.
They came to Get Hyped wanting to test all the powers of influencer marketing – brand awaress, lead generation, more 5-star reviews on Amazon. But they also wanted honest feedback on their products and help identifying new segments of their target market, so they could develop even better products and promotions.
Key Challenges
- Saw potential in social media marketing but didn’t know how to grow
- Not sure which market segments on social media would resonate with the brand
- Needed to discover and reach their target markets on social media
Our Approach
- Recruit top-performing influencers on Instagram in potential new target segments
- Conduct ongoing analysis of campaign data to identify top-performing in these target segments
- Double-down on top-performers to increase volume of high-converting leads
- Design custom influencer surveys and collect customer feedback
The Results
60
Videos
292k
Impressions
775
Swipe Ups
22.3k
Engagements