Using UGC to bring new energy to a brand
How We Drove High-Impact Content for Cover Three Supplements
How We Drove High-Impact Content for Cover Three Supplements
Using UGC to bring new energy to a brand
About Cover Three Supplements
Cover Three develops and sells nutritional supplements that support brain health in adults and children. They came to Get Hyped with some great influencer relationships in hand but lacked the bandwidth and expertise to optimize them. They were looking for a partner who could create a long-term growth and optimization plan for their influencer marketing program so they could maximize the results of their budget.
Challenges They Faced
- Lacked high-impact, high-converting content for social and website
- Marketing team didn’t have enough time to learn or execute influencer marketing
- Unsure how to set SMART goals for influencer marketing
Our Approach
- Create an influencer campaign that produces premium user-generated content (UGC)
- Analyze audience engagement data to determine top-performing content
- Use top-performing content in paid ads to optimize new lead generation campaigns
The Results
73
Premium Videos and Images
345k
Impressions
1.9k
Shares
2.5k
Link Clicks