Generating HYPE through YouTube content
How We Drove 30X ROI for Espin Bikes
How We Drove 12X ROAS for Espin Electric Bikes
Generating HYPE through YouTube content
About Espin Bikes
Espin’s goal is about making wellbeing effortless. They believe simplicity, efficiency and sustainability can be synonymous; that’s the beauty of electric bicycles. By redefining urban mobility, we can transform our relationship with the environment and promote a lifestyle that cultivates wellbeing of both.
When Espin reached out to Get Hyped, they were looking for new video content that could reach new audiences and generate new customers. At the time, Espin had not formally partnered with influencers.
Main Challenges They Faced
- Lead generation
- Capacity of in-house team
- Lack of high-impact content for social ad campaigns
- Desire to execute an influencer campaign but lacking in-house expertise
Our Approach
- Recruit top-performing influencers in new target audience segments
- Conduct ongoing analysis of campaign data to identify top-performing influencers in these segments
- Double-down on top-performers to drive an increase in leads
- Execute and deliver in a tight 3-month timeline
The Results
In only 3 months!
9,856
Link Clicks
30x
ROI