Creating high-impact UGC for a new ecomm brand on a budget
Selfmade Eyewear’s Premium Content Generation Case Study
Selfmade Eyewear’s Premium Content Generation Case Study
Creating high-impact UGC for a new ecomm brand on a budget
About Selfmade Eyewear
When Selfmade Eyewear was introduced to Get Hyped they were looking to make a big splash in the eyewear market. To do this they needed high-impact, high-converting social content for their social accounts and website.
The challenge was that they were working with a limited budget. Get Hyped designed a custom content campaign for Selfmade which generated premium videos and images that far outperformed their in-house content.
Key Challenges Faced
- Lack of premium content
- Working with a startup budget
- Limited brand awareness
- Highly competitive market
Our Approach
- Create a content campaign to generate high-impact video and images on Instagram
- Utilize influencers in select niches to tell the brand’s story
- Differentiate the brand from the competition through UGC
- Premium content increased performance of social ads
Content Examples
The Results
83
Premium Images and Video
<$10
CPM