Creating HYPE on social media and growing a community around a brand in a competitive consumer home goods market
Instagram Influencer Case Study: Chef’s Knives
Instagram Influencer Case Study: Chef’s Knives
Creating HYPE on social media and growing a community around a brand in a competitive consumer home goods market
About Zelite Knives
Zelite chef’s knives were created with a single goal in mind – to make the perfect chef knife. A knife with great balance, outstanding performance, lasting edge-retention and superior comfort – at a great price.
Zelite came to Get Hyped looking to grow their social attention while also differentiating themselves from their competitors. Get Hyped accomplished this by delivering value to Zelite’s target audience through high-performing social content featuring the brand’s knives on Instagram and TikTok. These viral videos generated conversations in the culinary social niche around the knives which formed a social community around the brand.
Challenges
- Establishing a social content strategy
- Generating high-impact, high-conversion content
- Generating social conversations around both the knives and the brand
- Building a social community
Our Approach
- Create a social strategy and aesthetic that differentiates Zelite from their competition
- Partner with top-performing creators to generate high-impact content featuring Zelite knives
- Reach new audiences through influencers to grow awareness of the Zelite brand
- Grow affinity around Zelite by generating value-adding conversations in the culinary social community
The Results
18.2M
Impressions
663K
Engagements
158
Images and Videos