Learning About Influencer Marketing: Get Hyped Podcast Episode 1

1. Finding the Right Influencers

Question from Sarah:

“I’m having trouble finding the best influencers for my business. There are so many! Any tips?”

Dan’s Advice:

• • • Start Small: If your business is small, begin with small influencers. They might have fewer followers, but their fans listen closely to them.
  • • Know Your Niche: Find influencers who are interested in what your business does.
  • Learn and Grow: Working with small influencers helps you learn. As you get bigger, you can work with bigger influencers.

Matt’s Thoughts:

• • • Think About Money: If you have more money, you can work with bigger influencers. But make sure they fit into your plan.
  • Build Brand Awareness: Before trying to sell lots of things, make sure people know about your brand.

Tips for Finding Influencers:

• • • Use Social Media: Look up hashtags related to your business on Instagram or TikTok.
  • • Reach Out Directly: Send them a message or comment on their posts.
  • • Use Free Tools: There are online tools that can help you find influencers.
  • Consider Agencies: Companies like Get Hyped can help you find the right people.

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2. Choosing Between Small or Big Influencers

Question from Greg:

“We have a small budget. Should we work with small influencers or save up for a bigger one? I don’t want to waste our money.”

Key Points:

• • • Small Influencers for Local Business: For small places like Greg’s coffee shop, small influencers can help you reach people nearby.
  • • Use Their Content in Ads: Share the influencer’s posts in your ads to reach more people.
  • Start with User Content: Before spending a lot, see how your audience likes content made by regular users.

Matt’s Advice:

• • • Set Your Goals: Know if you want more people to know about you or if you want to sell more things.
  • Know Your Brand’s Status: If people don’t know about you yet, focus on getting your name out there first.

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3. Measuring Success with Influencers

Question from Emily:

“How do I know if working with an influencer was worth it? My boss wants to see the numbers. Any advice?”

How to Measure Success:

• • • Set Clear Goals: Decide if you want more people to know about you, more engagement, or more sales.
  • • Use Special Links: Give influencers special links or codes to track how many people they bring in.
  • Check Different Metrics:
    • • • Awareness: How many people saw the post.
      • • Engagement: How many people liked, commented, or shared.
      • Sales: How many people bought something.

Integrate Influencer Content:

• • • Use in Ads: Put their content in your ads to get better results.
  • Include in Emails: Use their content in your emails to make them more interesting.

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4. Understanding Brand Ambassadors

Question from Jacob:

“I’ve been hearing about brand ambassadors. Are they just influencers with a fancy title?”

What Are Brand Ambassadors?

• • • Long-Term Partners: They work with your brand over a long time.
  • • More Involved: They might help test new products or attend special events.
  • Mutual Benefit: Both you and the ambassador help each other grow.

How to Work with Them:

• • • Offer Special Access: Let them see new products before anyone else.
  • • Personal Touches: Send them gifts or personalized messages.
  • Collaborate: Involve them in creating new products or plans.

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5. Best Ways to Reach Out to Influencers

Question from Alicia:

“What’s the best way to contact influencers? I don’t want to sound like spam.”

Effective Tips:

• • • Personalize Your Message: Mention something specific about their work.
  • • Keep It Short: Make your message clear and to the point.
  • • Highlight Benefits: Tell them what’s in it for them.
  • • Catchy Subject Lines: Use interesting subject lines in emails.
  • Multiple Channels: Try emailing and sending direct messages.

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6. Spotting Fake Followers

Question from Nate:

“How can I tell if an influencer has fake followers? We almost got fooled before, and now I’m worried.”

How to Check:

• • • Engagement Levels: See if the number of likes and comments matches their follower count.
  • • Examine Followers: Look at some of their followers to see if they look real.
  • • Content Consistency: Check if their posts seem genuine and regular.
  • Use Tools: There are online tools that can help detect fake followers.

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7. Balancing Creativity and Brand Guidelines

Question from Mike:

“Is it better to let influencers make their own content or give them guidelines? We want it to feel real but also match our brand.”

Finding the Right Balance:

• • • Allow Creative Freedom: Let influencers use their own style.
  • • Provide Guidelines: Give them key points about your brand.
  • • Avoid Micromanaging: Don’t control every detail; it can hurt authenticity.
  • Collaborate: Work together to blend their creativity with your brand message.

Matt’s Insight:

• • • Trust Their Expertise: Influencers know what their followers like.
  • Join Their Flow: Think of it like joining their path instead of changing it.

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8. Protecting Your Brand with Influencers

Question from Brian:

“How can we protect our brand when working with influencers? I’m worried they might post something that doesn’t match our values.”

Steps to Take:

• • • Research Them: Look at their past posts to ensure they align with your brand.
  • • Clear Agreements: Have written agreements that outline expectations.
  • • Provide Guidelines: Let them know what’s acceptable and what’s not.
  • Review Content Before Posting: Ask to see their content before it goes live.

If Issues Arise:

• • • Communicate Openly: Talk to them about any concerns.
  • Have a Plan: Be ready to handle any problems quickly.

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Final Thoughts

In this first episode, Matt and Dan shared lots of helpful tips about working with influencers. Whether you’re new to this or have some experience, these insights can help your business grow.

Key Takeaways:

• • • Start Small: It’s okay to begin with small influencers and learn as you go.
  • • Integrate Strategies: Use influencer content in your overall marketing plan.
  • • Build Relationships: Treat influencers well for lasting partnerships.
  • • Measure What Matters: Focus on numbers that align with your goals.
  • Trust Their Creativity: Let influencers do what they do best.

Stay Tuned for More!

This is just the beginning. Future episodes will talk about platforms like TikTok, advanced strategies, and more.

If you have questions, you can email info@gethypedmedia.com.

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Get Hyped is a company that helps brands work with influencers. They specialize in creating campaigns that get results.

Connect with Us:

• • • Skool Group: Influencer Marketing Edge

  
  

  • • Instagram: @GetHypeddAgency

  
  

  • LinkedIn: Get Hyped

Don’t miss out! Listen to the Get Hyped Podcast and learn how to make influencer marketing work for you!