As we enter 2025, video commerce platforms are revolutionizing how we buy and sell.
A Global Retail Executive Survey found that up to 86% of retail companies are already using live streaming as a sales or promotional channel. However, this race is picking up steam, and online live shopping rates are expected to skyrocket next year and beyond.
Live shopping platforms merge entertainment with e-commerce. They allow sellers to connect with their audience in real-time and give buyers the immersive experience of browsing and interacting with products, all from the comfort of their devices.
Perhaps most importantly, live events generate strong conversions. According to McKinsey research, companies using live commerce strategies can see conversion rates of up to 30%. That’s 10 times higher than the average rate.
If you haven’t already jumped on this bandwagon, now is the time to do so.
Here are the best live shopping platforms you should know about in 2025. Each offers a distinct interactive shopping experience to boost customer loyalty and revenue.
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What Is the Appeal of Live Video Shopping?
Live video shopping is an innovative e-commerce experience that combines video streaming with online shopping. This allows businesses (big and small) to showcase their products directly to an engaged audience.
Viewers watch videos as the host presents products, answers questions, and provides detailed information. This replicates the in-store shopping experience but from the comfort of their homes.
Today, over one-fourth of internet users watch live streams weekly. Their attention contributes to a market worth nearly $100 billion (per Grandview Research).
What’s driving the rise of live video shopping? Well, people are demanding more immersive and engaging shopping experiences. They want to be entertained, but they often don’t want to step foot in a physical store.
Live shopping platforms offer an industry-disrupting combination of entertainment and e-commerce. This helps brands build stronger connections with their loyal customers.
If you’re just getting started with live selling, there are many platforms to consider. Here are eight of the best ones we recommend experimenting with:
The Best Live Shopping Platforms
1. Amazon Live
Amazon Live is a powerhouse in the live shopping space. The eCommerce giant leverages its extensive ecosystem to help brands reach millions of potential customers.
Sellers can host live-streamed product demonstrations and showcase deals to an audience primed to shop. Amazon Live also integrates with the platform’s product listings, which allows viewers to purchase without leaving the stream.
Impressively, Amazon reports that nearly all Amazon Live shoppers (96%) take some action related to brands they see while watching live shopping sessions.
Why This Live Shopping Platform Is a Top Contender:
- Tap into Amazon’s global audience for unparalleled visibility.
- Host live shopping events almost instantly with an easy account setup.
- Live chat feature to facilitate strong customer engagement at all times during live shopping sessions.
Already selling on Amazon? If so, this live shopping platform is an essential tool for fast-growing eCommerce brands like yours.
2. TikTok Shop LIVE
More so than other social media channels, TikTok has transformed how people discover products. Now, its live shopping platform feature makes shopping as addictive as its viral videos.
This video commerce platform is ideal for brands targeting younger demographics, especially those who love a mix of entertainment and impulse purchases. According to Business Dasher, more than half (58.2%) of users say that TikTok inspires them to shop 一 even when they don’t mean to do so.
Why TikTok’s LIVE Shopping Platform Is a Winner:
- Stay relevant by tapping into trending sounds, hashtags, influencers, and challenges in your shopping streams.
- Use interactive features like polls, Q&A sessions, and real-time chat to keep viewers hooked and boost sales.
- Products showcased via live video shopping on TikTok often go viral, driving significant traffic and sales.
All in all, TikTok Shop LIVE is pretty much the perfect live shopping platform for brands that want to combine live video streaming with trendy creativity.
3. Facebook Live Shopping
The Facebook Live Shopping Platform remains a free go-to for businesses. You can host live shopping events with a broad, community-driven reach.
Considering that Facebook is the second most-used video live-streaming site in the U.S., this is a platform you probably don’t want to miss (Statista).
Whether you’re a small business or an established brand, Facebook’s vast network makes sure your live streams get the attention they deserve. All you have to do is set up a Facebook shop.
Notable Facebook Live Video Shopping Features:
- Customers can purchase directly from the stream without leaving the app.
- Use Facebook Groups, Pages, and Events to build an engaged audience and promote your livestream shopping shows.
- Facebook’s familiar interface and tools make it easy for both sellers and shoppers to use.
You’re likely already using Facebook as part of your marketing strategy on social media channels. Its live shopping platform could be a natural extension to drive sales, offer an interactive experience, and deepen customer relationships.
4. Whatnot
You might not have heard of it in mainstream media, but Whatnot has carved out a niche as one of the best live shopping platforms for collectibles and specialty items.
This live-streaming app combines auctions, real-time interaction, and community vibes. As such, it’s perfect for sellers targeting hobbyists and enthusiasts. This year alone, it hit over $2 billion in sales (Value Added Resources).
Whatnot is particularly valuable for brands selling sports and trading cards, memorabilia, and vintage toys and accessories. However, there’s no real limit 一 many consumers also purchase sneakers, streetwear, comics, and other items on live shopping streams.
Reasons to Consider Whatnot for Live Video Shopping:
- Whatnot specializes in focused categories, making it ideal for niche eCommerce stores.
- The auction format keeps viewers engaged and creates a sense of urgency.
- Sellers can answer questions, share stories about their products, and build a loyal following.
Whatnot is one of the best live shopping platforms for selling unique, collectible, or rare products. It offers a highly engaged and motivated audience that’s often difficult to find on social media platforms.
5. ShopShops
ShopShops brings a global perspective to live shopping and connects sellers with global buyers. Known for its emphasis on luxury and lifestyle goods, this live video shopping app makes every shopping experience feel exclusive.
According to GrowJo, ShopShops’s estimated annual revenue is about $48.3 million per year. Whether you’re selling premium handbags or sought-after sneakers, this is an excellent place to find your target audience.
Standout Features on This Live Shopping Platform:
- Hosts act as personal shoppers, walking customers through products and answering questions in real-time.
- Multilingual streams and global shipping options make it easy to sell to customers worldwide.
- Focuses on curated collections of fashion, beauty, and lifestyle products.
The bottom line: if your brand specializes in elite or international products, ShopShops is an excellent live shopping platform to expand your reach.
6. Popshop Live
Popshop Live brings creativity and interactivity to the forefront of online live selling platforms. With a youthful, indie vibe, this shopping platform is perfect for small businesses, artists, and entrepreneurs.
This shopping platform has an intriguing selling point: you can launch your online business with “zero investment.” In other words, it provides almost everything you need to start selling live. This includes integration on your social media platforms and easy payment management.
What Makes Popshop Unique for Live Video Shopping:
- Sellers can create branded live streams with unique themes and layouts.
- Real-time chats, trivia, and giveaways that make live shopping events fun and engaging.
- Popshop attracts a special community that values creativity and uniqueness.
If your brand wants to stand out and build meaningful connections, Popshop Live is a great place to live video shopping stream (with essentially no startup costs).
7. Bambuser
Bambuser is a highly customizable live shopping platform that enables businesses to add live shopping functionality to their websites. It’s a smart choice for brands that want to keep their audience on their own digital turf.
All the features are backed by exemplary customer service. This makes video commerce more effective and personalized than ever.
Bambuser’s Top Live Shopping Features Include:
- Custom integrations to add live shopping to your e-commerce site without disrupting your existing setup.
- Professional-grade live shopping events that reflect your brand’s image.
- Compliant customer data privacy laws and security measures.
The idea behind Bambuser is that businesses only need one live commerce platform to unlock unlimited potential. These shoppable videos are both immersive and designed to spark action.
8. LiveScale
Last but far from least, LiveScale is a premium live video shopping platform designed for businesses that want a branded experience. Without even knowing it, you’ve probably shopped with many brands that use Livescale, from Vans to Armani Beauty and beyond.
LiveScale enables companies to create immersive live shopping events that integrate with their marketing efforts. In fact, the platform boasts that its clients see an average conversation rate increase of 2 to 5 times.
Why This Live Shopping Platform Is Worth Considering:
- Customize the look and feel of your live events to align with your brand.
- Real-time analytics on audiences watching your live shopping events.
- Combine live shopping with social media campaigns, email marketing, and more.
For businesses serious about scaling their live shopping efforts, LiveScale is certainly a top choice to boost sales.
The Future of Live Shopping Platforms
Live shopping platforms aren’t just a trend—they’re becoming a staple of modern online shopping. Bands connect with their audience in new and exciting ways. Consumers enjoy a personalized, interactive online shopping experience. It’s a win-win!
Are you getting hyped about live shopping and selling? Our influencer marketing agency is here to help you stamp your mark on social media platforms as well as live shopping platforms.
Get in touch with our team to discover the power of influencer marketing, how to earn more impressions, and what’s engaging modern shoppers.
Which of these live stream selling platforms will you try in 2025? Let us know!
