We’ve got some tough news: If your influencer collab doesn’t include Reels, you’re likely missing the content format that drives the most engagement and visibility?
Instagram Reels isn’t just Meta’s answer to TikTok — it’s the algorithm’s darling, your brand’s front-row ticket to screen time, and the magnetic field Instagram influencers are using to pull in serious engagement.
Today, Reels aren’t an optional side dish for influencer marketing. They’re the main course of all Instagram collabs!
At Get Hyped, we build influencer campaigns around both Reels and static posts. We know what trends are heating up, which creators can ride the algorithm like a pro, and how to package your product in a way that feels less like an ad.
From concept to caption, we help brands forge Instagram Reel influencer collaborations that rack up views, drive clicks, and actually move the needle.
So, let’s break down why influencer partnerships perform better on Reels — and why brands that get it are cashing in on lucrative Instagram collabs.
Table of Contents
1. Reels Get Eyeballs. Lots of Them.
Instagram Reels reach more than double the reach of single-image posts and 1.36 times more than carousels. That’s not a guess — that’s a real number generated by research from Buffer.
The algorithm’s practically begging you to post a vertical video. Unlike Stories, which vanish in 24 hours, or static posts that rely on your followers actually checking the app, Instagram collab Reels go wide. They’re pushed to people outside of the influencer’s followers through the Explore page and the Reels tab — giving creators and brands a stage way bigger than their own follower count.
Translation: That micro-influencer with 12k followers just got your product in front of 200k potential buyers. Sounds more effective than traditional advertising, right?
2. Creators Know Instagram Collab Reels Convert
Instagram has reported that 91% of users watch videos on Instagram weekly, and 62% say they become more interested in a brand after seeing it in a Story or Reel.
That’s not passive scrolling — that’s purchase intent wrapped in vertical video.
Instagram influencers aren’t guessing here. They see the saves, the shares, the comment sections full of “where is this from?” in real time.
That’s why their Instagram collab media kits are looking more like production schedules — with Reels at the center.
Static content still plays an important role in your brand’s feed, but Reels offer a dynamic way to connect. With trending audio, quick cuts, and a hook that slaps in the first three seconds, Reels offer more room for personality, storytelling, and that wink-wink product drop that feels organic (but hits hard).
And brands? They’re catching on, especially when it comes to Instagram collabs with brands.
Sponsored Reels often outperform other Instagram posts — not just in views, but in conversions. Because when you pair a creator’s authentic vibe with content that actually gets shown to people, magic (and measurable ROI) happens.
3. Reels Are the New Resume for Instagram Collabs
Influencers are using Reels to show brands they can entertain, convert, and move fast. If a creator doesn’t have a solid Reels presence, consider it a red flag when evaluating Instagram collab opportunities.
At Get Hyped, we’ve watched influencer campaigns skyrocket when Reels are part of the mix. Not only do they perform better, but they also give influencers a chance to shine — whether it’s with chaotic morning routines, satisfying product clips, or the kind of storytelling that makes you forget you’re being sold to.
Brands aren’t just buying reach anymore. They’re buying creative chops, and today’s creative ideas live in Reels more than traditional Instagram posts.
4. Trends Make Influencer Marketing Hotter
Reels aren’t just about reach — it’s about relevance and boosting brand awareness. Catching a trend at the right moment? That’s like slipping your brand into a group chat that’s already on fire.
Instagram influencers are pros at this. They know which sounds are blowing up, how to sync transitions, and when to drop a joke that gets shared in your target audience’s DMs all weekend.
The result? Brands and influencers can make their products a part of the culture.
5. ROI Is Real — and Trackable
Reels aren’t just good for brand awareness — they’re performance beasts. The average Instagram Story is seen by less than one person, but the average Reel is seen by roughly 11 (according to Hootsuite).
That’s not a rounding error. That’s the Instagram collab feature working overtime!
Brands that have shifted budget toward Reels-first influencer campaigns are seeing real results: higher click-through rates, lower cost-per-acquisition, and stronger conversions that aren’t just a vanity metric flex — they’re real dollars.
More engagement means more chances for your product to show up in feeds, on Explore pages, and in front of people who didn’t even know they needed what you’re selling. The targeting is sharp, the format is addictive, and the payoffs are easy to track.
Worried about analytics? Don’t be. Instagram now supports direct links in Reels, CTA buttons, and boosted posts that give your best-performing content extra legs. We can assess everything from audience insights to share numbers.
That spicy little 30-second product demo with the trending audio and flawless transition? It’s clickable — and trackable.
When you monitor the ROI of your Instagram collab posts, you can build a clear, watch-to-click funnel — and Reels will be the engine driving it.
Stop Playing It Safe With Instagram Collabs
Influencer marketing used to be about nice product shots and generic captions, but not anymore. In 2025, it’s about grabbing attention, starting conversations, and making content people actually want to share.
Reels do all of that — with a wink, a hook, and a soundtrack. If your current influencer collab posts don’t include Reels, your campaign is falling short. Let’s fix that.
Get Reeling with Instagram Collabs Via Get Hyped
Our agency has a proven track record of crafting digital marketing campaigns that actually get seen — and Reels are our secret weapon. We match your brand with creators who know how to command attention, turn views into action, and make your product the star of the scroll.
Whether you’re launching, scaling, or just sick of underwhelming engagement, we’re here to make your next Instagram collab the one that hits different. Let’s find the right influencers for your own brand.
Get in touch today!
