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Wine influencers are influential social media users, bloggers, or vloggers with numerous followers and a taste for wine. They are passionate about wine, and collaborating with them can help you get your products in front of more people.

But we have so many social influencers out there who claim to have a knack for wine.

How do you know a genuine one from one who is only out to sell their experience and lifestyle?

Measure the social media growth of wine influencers you wish to take on board and find out if they target a micro or mass audience.

What’s more?

Check out their demographics, previous partnerships, whether they have fake followers, and if they follow industry guidelines while posting.

But who are the best wine influencers you can incorporate in your influencer marketing strategy?

Find out below as we analyze genuine influencers in the industry and the kind of content they bring to the table.

9 Wine Influencers You Can Leverage To Promote Your Brand

Before we get into the list of well-known wine influencers in the industry, here is how you can collaborate with them in your influencer campaigns.

  • Send wine influencers samples of your wine or invite them for a wine tasting. The reviews they write about your wine can help create brand awareness and get more of your products on supermarket shelves.
  • Leverage the authority of wine influencers in helping you build audience trust. Work with them on a long-term campaign or have them visit your winery refinery for authentic behind-the-scenes stories.
  • Get more people to visit your winery by collaborating with influencers on content creation. They can write about your harvest process, your cellars, tastings, etc. You can then leverage this influencer-generated content in the future to promote your brand.
  • If you have an event, you can have wine influencers promote it leading up to even before the d-day. They can help you get more people to attend.

And now that you know how to leverage wine influencers for brand promotion, here are some of the best in the industry.

1. James Suckling

James Suckling

Image via YouTube

James Suckling is one of the wine influencers with serious clout. He is a well-respected wine critic who’s been in the industry for over 40 years.

James uses his platform and social media pages to educate and enlighten people on wine. He also reviews and rates wines on his site, which receives more than 600k unique visitors per year.

2. The Grape Explorer

The Grape Explorer

Image via YouTube

For lovers of fine dining, wine influencers like The Grape Explorer make it simple and easy to understand the world of wine. His social media channels feature product reviews, unboxings, wine education videos, and many tasting events.

And guess what?

Collaborating on a YouTube influencer marketing campaign with wine influencers like him can help you drive traffic and conversions. It can be a great way to accumulate testimonials, how-to videos, in-depth reviews, etc.

3. The Wine Wankers

The wine wankers

Image via Twitter

For wine influencers with the funniest but most informative content, The Wine Wankers are your best bet.

These are a dynamic duo, Drew, and Conrad, from Australia, who travel the world searching for the best wines and sharing their findings with their audience. Their blog also features educationaleducative content on wine.

4. Michelle Chen

Michelle Chen

Image via TikTok

Want to get the most from TikTok influencer marketing?

Well, Michelle Chen is one of the wine influencers you can leverage.

Known as @legallywined on her social platforms, Michelle is one of the wine influencers who uses her accounts to make wine accessible to audiences. She creates fun educational videos on pairings, reading menus, training palates, and so much more.

5. Isis Daniel

Isis Daniel

Image via TikTok

Isis Daniel is also another of the wine influencers you can work with on TikTok.

She creates educational videos on wine for the uninitiated drinker while also incorporating humor. You will have fun watching her animated videos and listening to the different voice affectations in her reviews.

What’s more?

She has a branded hashtag, #TastingThursday, on TikTok with over 33k views, and a live session #TMSHappyHour on Instagram, where she interviews wineries and wine professionals.

6. Shakera Jones

Shakera Jones

Image via Instagram

If you’ve chosen Instagram as your social media channel for influencer marketing, then one of the top wine influencers you can work with is Shakera Jones.

She uses her blog, Black Girls Dine Too, and Instagram account to educate people about cuisines and wines.

What’s more?

She hosts bi-weekly tastings virtually, and her content helps break down barriers associated with fine wines.

Shakera also hosts a podcast, A Glass for Every Palate, and the show Weekly Wines, where she talks with influential wine personalities from across the world.

7. Georgia Panagopoulou

Georgia @wine.gini

Image via Instagram

Popular wine influencers like Georgia or the @wine.gini create authentic and informative content on wine.

She shares photos of her travels and accompanies them with interesting stories on wine, cellars, vineyards, harvest sneak peeks, etc.

She also writes reviews of excellent wine options and is an ambassador for various wineries. Working with her and amplifying her influencer content can build audience trust and expose your brand to an engaged audience of wine lovers.

8. @youhadmeatbordeaux

@youhadmeatbordeaux

Image via Instagram

Wine influencers, Cecily and Natalia, use their Instagram account and blog to help their followers find fun in wine. They share tips and recommendations on wine and take their audience on adventures in vineyards.

These wine influencers have merged their love for wine, travel, and photography to create content that keeps their audiences entertained and informed.

And guess what?

They would make for great candidates for that ambassador program your brand has been thinking about.

9. Sparkling Winos

Sparkling Winos

Image via Instagram

Wine influencers, Mike and Jeff, take their followers on adventures while reinforcing the notion that wine should not only be for special occasions.

Their blog, Sparkling Winos, reiterates the same, while their Instagram account features entertaining and educational content on different wines.

FAQs

1. What is a wine influencer?

Wine influencers are personalities with digital space and an audience that trusts their recommendations on the wine niche. They can help your brand increase reach, share authentic stories, and grow a customer base.

2. How do you become a wine critic?

Use these steps to become a wine critic

  • Have an interest in wine
  • Read books and take wine classes
  • Taste different types of wines a week
  • Work as a server at a fine restaurant
  • Travel to wine-producing regions

3. Who are the top wine influencers of 2021 on Instagram in the USA?

  • Shakera Jones
  • Georgia Panagopoulou
  • @youhadmeatbordeaux
  • Sparkling Winos

4. How to Become a Wine Influencer?

These are steps you can use to become a wine influencer:

  • Become an expert at wine by reading books, tasting different wines, and taking classes as a wine sommelier.
  • Identify the kind of audience you want to target and what content would interest them.
  • Optimize your social media accounts by identifying platforms you will use and creating content that engages your audience.
  • Consistently engage audiences.
  • Approach brands you can work with and request collaborations.
  • Track your performance and optimize for greater engagement rates.

5. Can wine influencers help you sell wine?

Yes, they can.

All you need is to identify an influencer with authentic content, high engagement rates, and influence. Then, either give them a sample of your wine to review or work with them on an ongoing campaign.

Doing this gives you access to articles, reviews, recommendations, and endorsements that drive visitors to your website or your winery. Additionally, it gives you access to a new audience interested in the kind of wine you sell and hopefully longtime customers.

Ready to Promote Your Brand with the Best Wine Influencers?

If you want your wine brand to increase reach and drive conversions, work with wine influencers who’ve made careers out of their passion.

From wine critics, authors, and industry experts, these wine influencers have the type of content that would educate your audience and get them to try your wines.

And if you need help vetting and finding wine influencers who can promote your brand, contact us. Our expert team will help you get influencers who meet your needs and drive results.

Dan Coughlin

Dan Coughlin

Dan joined Get Hyped as Growth Director after 12 years in customer service, marketing and business development. As a key strategist at Get Hyped, he uses his customer-centric background to focus on building influencer marketing campaigns that maximize authentic human connection. When he’s not strategizing for Get Hyped or moonlighting as our CIO, you can find him appreciating a fresh-cut lawn with some fine bourbon in hand.