If you’re looking for the top micro-influencers on Instagram, you probably know that micro-influencers have fewer followers compared to mega and macro-influencers.
The typical follower count accepted across the industry for micro-influencers ranges from 10,000 to 100,000 followers. Given the relatively smaller follower base, micro-influencers tend to have a better connection with their audiences resulting in higher engagement rates on average.
Later and Fohr’s influencer marketing report, for example, found that the nano and micro-influencers have the highest engagement rates across all influencer categories.
Nano influencers have less than 10,000 followers, which typically isn’t a big-enough audience for most mid to large-scale brands. So if you are looking to find the optimal balance between reach and engagement, micro-influencers are for sure your best bet.
First things first: you should always pick influencers based on your industry’s niche. For example, if you are into travel, there’s no point in collaborating with fashion micro-influencers on Instagram. Instead, focus on influencers who consistently create content focused on travel.
We’ve divided our list of top Instagram micro-influencers on Instagram into five popular niches in 2022: Travel & Adventure, Fashion & Beauty, Food & Nutrition, Fitness, and Photography.
Table of Contents
Top Micro-Influencers on Instagram – Travel & Adventure
Here are some of the top micro-influencers on Instagram in the travel and adventure niche.
1. Chelsea Martin
Image via Instagram
Chelsea is a travel advisor who specializes in personalized luxury travel. In addition to being one of the top micro-influencers on Instagram, she’s also the founder of her own travel agency, Passport to Friday.
Chelsea has an Instagram following of 26.5K and gets great engagement on her posts. Her highlight section features Bora Bora, Anguilla, Park City, Las Vegas, Rhode Island, Maldives, Dubai, New Orleans, London, and many other fantastic travel destinations.
With a solid Instagram following and comparatively lower per post rate, Chelsea is an excellent choice for travel companies, luxury hotels, and resorts. She’s a great choice among the top micro-influencers on Instagram.
2. Dan Carter
Image via Instagram
Dan is a photographer, a travel enthusiast, and a micro-influencer on Instagram. Take a look at his Instagram profile and you’ll realize instantly that a promotion with him would up your brand’s visibility exponentially.
With 33,000 followers, Dan is one of the most popular top micro-influencers on Instagram. His highlights section features photoshoots, coffee, and travel. In addition to travel brands, Dan has also collaborated with several fashion brands such as Taibo Bacar.
If you analyze his profile, you’ll find that his content is widespread, making him a suitable choice for many different types of brands.
3. Adam Northwest
Image via Instagram
Adam Northwest is a proud Husky dad who travels with his wife and dogs. He has a passion for hiking and nature photography.
With an Instagram following of 53.9K and a high engagement rate, he has won collaboration opportunities with brands like Lull Mattress, Coleman, and T-Mobile, making him one of the top micro-influencers on Instagram.
If your business is related to travel and adventure, Adam is a great choice to consider for micro-influencer partnerships.
Top Micro-Influencers on Instagram – Fashion & Beauty
Following are the top micro-influencers on Instagram for fashion and beauty products and brands.
4. Gvantsa Ivanishvili
Image via Instagram
Based in Delaware, Gvantsa is a fashion and beauty influencer on Instagram who endorses minimalistic yet unique styles.
With just 15.4K Instagram followers, she has the lowest follower count on this list of top micro-influencers on Instagram in the fashion & beauty category.
However, her Instagram feed boasts a clean and visually-appealing feel that’s attracted a loyal and highly engaged audience. And a quick glance at her profile will make it clear that her confidence makes minimalist fashion look amazing.
She is therefore one of the top micro-influencers on Instagram for fashion brands with minimalistic designs looking for highly authentic creator collaborations.
5. Evelyn
Image via Instagram
Evelyn mesmerizes her Instagram followers with her striking looks, adorable outfits, and admirable fashion sense. Her Instagram feed features affordable fashion, clothing, and fitness inspiration among many other categories, making her one of the top micro-influencers on Instagram.
Her fitness story is quite gripping. In one of her Instagram posts, she shares her seven months of transformation, undoubtedly building trust with her audience.
She also has her own shop which allows her 21.7K followers to check out and purchase the outfits she’s seen wearing in her Instagram feed.
Evelyn is a great option for fashion brands as she can naturally promote your products by wearing them and posting pictures on her Instagram feed. She is definitely a top pick for fashion, fitness, and wellness brands to work with.
6. Nana Agyemang
Image via Instagram
Nana Agyemang is a New York-based social media editor for magazines like New York Magazine and The Cut, and she is one of our picks for the top micro-influencers on Instagram.
In addition to being a fashion blogger and an Instagram micro-influencer with 47.7K followers, Nana is also the founder and CEO of Every Stylish Girl, a website that provides career opportunities for women of color in the fashion industry.
Nana’s leadership and inclusiveness have gotten her deals with big brands like Raw Sugar Living, Everlane, and Shopbop.
Top Micro-Influencers on Instagram – Food & Nutrition
Now let’s take a look at the top micro-Influencers on Instagram in the food & nutrition niche.
7. Elizabeth Moye
Image via Instagram
Elizabeth is a nutritionist who supports an approachable, affordable, and healthy lifestyle. Living in Atlanta with her husband and daughter, she’s gained 50.9K followers, making her one of the top micro-influencers on Instagram in her niche.
She also owns a recipe website called Hello Spoonful, on which she shares her food experiments and healthy recipes. In addition to her Instagram account, Elizabeth also has a successful Youtube channel.
8. Amanda Holtzer
Image via Instagram
Owner of the Amanda Ghee Nutrition website, Amanda is a registered diet expert and a food influencer who focuses on yummy and wholesome food for nutrition.
Her Instagram feed posts include nutritious recipes for breakfast, lunch, and dinner. She has 37.5K followers on Instagram, and most of her followers are between 20 and 40 years of age.
Some of her recent sponsorships include MOWI Salmon US, FAGE, Alter Eco Organic Chocolate Sabra, Fabletics, and Jojo’s, making her one of our top micro-influencers on Instagram.
9. Jess Larson
Image via Instagram
Food micro-influencer Jess Larson helps home chefs cook flavor-filled meals. With 46.9K followers on Instagram, Jess also has an impressive engagement rate.
She has her own blog where she shares recipes for food like salads, tacos, pasta, soups, slides, faves, etc. She’s an excellent pick for food brands and is one of the top micro-influencers on Instagram in the food category.
Top Micro-Influencers on Instagram – Fitness
The following are some of the top micro-influencers on Instagram for the fitness category.
10. Alex Callahan
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Alex is a public figure for yoga, lifestyle, and wellness as well as being one of the most popular fitness influencers. She has 42.8K followers and a close relationship with her audience.
She regularly shares posts related to her personal life and yoga. Some of the brands that she has worked with include Daygold, Alo Wellness, Spore, and VanCraft among many more.
11. Chris Ruden
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Chris is a differently-abled and type-1 diabetic weight loss coach, powerlifter, and motivational speaker. He talks about living a healthy life, even with diabetes.
His inspiring story and connection with his audience make him one of the top micro-influencers on Instagram for fitness.
Currently, Ruden has 70.5K Instagram followers, and regularly endorses fitness and fashion brands.
12. August Robinson
Image via Instagram
A certified personal trainer at Crunch Fitness, August Robinson is among the top micro-influencers on Instagram.
Although she has 10.7K followers on Instagram and that barely puts her in the micro-influencer category, she has a significantly higher than average engagement rate.
Most of her partnerships are with photographers and clothing brands to sell gym wear and promote their brands. Recent sponsorships include Venture Om Yoga Retreats, Proof Skin Solutions, and Joe Baker Photography.
Top Micro-Influencers on Instagram – Photography
The following are some of the top micro-influencers on Instagram in the photography niche.
13. Connor Trimble
Image via Instagram
Connor is an adventure and lifestyle photographer who has created sponsored content for top brands like Lululemon and Canon.
With more than 49.5K followers on Instagram, Connor is one of the top micro-influencers on Instagram in the photography niche. His most recent collaboration with brands like RED Digital Cinema, O’Neill Women’s, and Sundaze Bikinis makes him a safe bet for brand collaborations.
14. Joshua Winders
Image via Instagram
Joshua Winders is a jack of many trades and an explorer. He has an Instagram following of 49.5K with whom he shares inspiring content, including his eye-catching photographs.
When it comes to brands and endorsements, he’s into alcoholic beverages. His recent sponsorships include 14 Hands Wine and Chateau Ste. Michelle Winery.
This makes him a great option for alcohol brands as well as brands looking for an amazing photographer for product photoshoots.
FAQs
1. Who is a micro-influencer on Instagram?
Micro-influencers on Instagram are generally small influencers and content creators who have 10,000 to 100,000 followers.
They’re an excellent choice for brands who are looking for influencers as they strike the perfect balance between reach and engagement rate.
They are also more affordable than popular influencers and are a great start for small to large businesses.
2. How much does a micro-influencer get paid?
Micro-influencers on Instagram can charge anywhere from $100 to $5,000 per post or more. A micro-influencer’s rate depends on many variables including follower count, engagement rate, and niche.
3. Who are the best micro-influencers on Instagram?
The following are 14 of the top micro-influencers on Instagram in various categories:
- Chelsea Martin – Travel & Adventure
- Dan Carter – Travel & Adventure
- Adam Northwest – Travel & Adventure
- Gvantsa Ivanishvili – Fashion & Beauty
- Evelyn – Fashion & Beauty
- Nana Agyemang – Fashion & Beauty
- Elizabeth Moye – Food & Nutrition
- Amanda Holtzer – Food & Nutrition
- Jess Larson – Food & Nutrition
- Alex Callahan – Fitness
- Chris Ruden – Fitness
- August Robinson – Fitness
- Connor Trimble – Photography
- Joshua Winders – Photography
Choose the micro-influencer that is most relevant to your brand and from your specific niche for your next influencer marketing campaign.
4. How do I find micro-influencers on Instagram?
The best approach to finding micro-influencers on Instagram is to search for industry-specific hashtags and find the most popular posts.
This way you’ll find a lot of Instagram accounts; just open them one by one and check their follower counts and engagement.
Alternatively, you can hire an agency like Get Hyped to find the best micro-influencers on Instagram for your brand and goals specifically. This way you can find the best micro-influencers who will align well with the unique personality of your brand.
5. Who is the number 1 micro-influencer on Instagram?
Based on our research, the following are contenders for the #1 Instagram micro-influencer in their respective niches:
- Travel and Adventure – Chelsea Martin
- Fashion and beauty – Gvantsa Ivanishvili
- Food and nutrition – Elizabeth Moye
- Fitness – Alex Callahan
- Photography – Connor Trimble
Wrapping Up with Our List of Top Micro-Influencers
If you’re looking for micro-influencers on Instagram, consider the ones we’ve mentioned in this article. We’ve selected some of the top micro-influencers on Instagram and divided them up by niche. And if those don’t work for you, try our step-by-step guide.
But even with the best influencers working with you, running a successful influencer marketing campaign is no easy task. If you find yourself getting overwhelmed with influencer marketing, reach out to our influencer marketing agency and let us design and run the perfect influencer marketing campaign for your brand.
Contact our team to set up some time to discuss your influencer marketing strategy with me or one of the other influencer experts on our team.
