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Are you excited to learn how to find TikTok influencers?

TikTok is all about living in the moment. Similar to its mostly Gen Z audience, TikTok exhibits new levels of energy and creativity.

The big question is this:

How can you find TikTok influencers who have grown such an audience?

Before we answer that, let’s look at why TikTok is such a great channel for influencer marketing.

Launched in 2016, TikTok now has over 94 million users in the US and over 1 billion active users globally.


Image Source – TikTok

What’s more, TikTok is the first social network to have reached this milestone that quickly. Phenomenal, isn’t it?

And that, ladies and gentlemen, is what makes it such a popular platform for influencers and why you need to take time to learn how to find TikTok influencers.

In 2018, there were just 16.4 thousand influencers on TikTok. By 2020, that number grew to 106,000 influencers worldwide.

Are these numbers getting you excited about investing in TikTok influencer marketing in 2023?

Great! They should be. But before breaking new ground, you should know how to find TikTok influencers that can set you up for success on this platform.

In this post, we’re going to discuss 8 ways to find the best TikTok influencers to boost your brand on social and the benefits of using TikTok for influencer marketing.

Let’s get started!

The Benefits of Using TikTok Influencers

Before you learn how to find TikTok influencers, you may be interested in finding out the perks of working with such influencers.

TikTok is popular with Gen Z audiences. If your products target such consumers, then TikTok is a great platform for your marketing campaigns.

Statistics show that 47% of TikTok users in the US are between the ages of 10 and 29. Such users have close connections with their favorite influencers, making TikTok influencer marketing a great strategy for promoting your brand on the platform.

Image via Statista

But that’s not all.

TikTok is also a relevant channel for reaching the older generation. 42% of TikTok users are between the ages of 30-49. This suggests that the platform’s early adopters continue using the network as they grow older.

Besides the presence of your ideal customers on the platform, here are some other benefits of using TikTok for influencer marketing.

Build Brand Credibility

A common challenge with consumers is that they don’t know what to expect from brands they are buying from for the first time.

However, when you figure out how to find TikTok influencers and work with them, you build credibility and social proof of your business.

With recommendations from their favorite influencers, buyers gain trust in your brand, which increases your chances of being their new go-to brand.

Since consumers trust their favorite influencers and their recommendations, they don’t doubt the credibility of your brand and your products and services.

Improving your brand image makes buyers confident that they are making the best purchasing decision by choosing your products.

Influencers Increase Your Reach

Learning how to find TikTok influencers exposes your business to more high-quality leads. Depending on the influencer you choose to work with, you can reach thousands of people with just one influencer post.

Reach is crucial for brand growth. It makes people aware of your brand, and brand awareness leads to more conversions.

But don’t just consider TikTok influencers with large followings. Micro-influencers can also be ideal for your marketing campaigns because:

  • They have a strong connection with their followers
  • They deliver more authentic campaigns
  • They are cheaper while delivering a great ROI
  • hey are experts in a specific niche

Viral Content

Every brand wants to go viral (in a good way) and figuring out how to find TikTok influencers that are the perfect fit for your brand can help you achieve that.

Influencers know how to create content that engages their audience and encourages them to share it.

One piece of viral content could be what you need to make your brand the talk of the town. Influencers have what it takes to make viral content to give you the social explosion you need to connect with diverse audiences.

9 Ways to Find TikTok Influencers for Your Brand

Influencer marketing offers a wide range of benefits. You can use influencers to drive sales, increase your follower count, and boost brand visibility on TikTok.

Here are 9 tips on how to find TikTok influencers and grow your business:

1. Analyze Your Followers on TikTok

Do you know the value of the followers and level of engagement you have on TikTok?

Before you begin looking for the right influencers in other places, take a close look at your following. You may come across individuals who are both real fans of your brand that also have a significant number of followers.

Finding influencers within your brand’s existing audience is a great strategy. If they already like your brand, then asking them to work with you will be much easier.

Those influencers who already follow your brand’s social pages can become some of the strongest organic advocates for your business, and can help build up your brand awareness.

So look for influencers who follow you before you try other ways of finding TikTok influencers.

2. Search for TikTok Influencers on Google

A simple way to find TikTok influencers is to do a Google search.

A search with niche-specific search terms like “best beauty influencers on TikTok” or “most popular parenting influencers on TikTok” is a fantastic way to find popular influencers.

A list of popular influencers will appear, and although they might not all be the right fit for your business, it will provide you with ideas and a starting point.

Search for TikTok Influencers on Google

Image Source – Google 

You’ll want to manually check these profiles on TikTok to assess whether or not they’re relevant to your niche and business.

You can vet influencers based on metrics like the number of followers, posting frequency, the quality of their posts, and engagement rate among other social metrics.

3. Look for TikTok Influencers Based on Hashtags

Social media users across all platforms use hashtags in their posts to indicate that a piece of content is related to a particular category or topic. For example, #fashion indicates that your post content is relevant to the fashion niche.

To find TikTok influencers in a certain niche, run a quick search using the hashtags relevant to your industry or product.

Let’s say you’re in business creating organic food products. You can search for the hashtag #organicfood to find the top content and users who are talking about organic food products in their posts.

Go through the hashtag list of users on TikTok and find influencers with a significant follower base who align well with your brand. And don’t forget that TikTok’s “Discover” feature can help you keep track of trending hashtags as well!

4. Search Based on Location

Another way to identify TikTok creators is based on their location.

When running a search on Google or TikTok, you can specify the city or country of your preference. It’s a great way to focus only on those influencers who are working in your geographical area and can be hired for local influencer marketing.

Why is the location of the influencer important?

A majority of your target audience may be limited to the region where your business exists. By collaborating with TikTok influencers who are active in the same region, you can focus on reaching customers in your area.

5. Check If the Influencers You Already Know Are Also on TikTok

Many influencers have a presence on all the major social media platforms.

You might already know some influencers in your niche on Facebook, Instagram, or YouTube.

Check to see if they have a TikTok account as well. Influencers will sometimes put their TikTok handle in the bio on other social platforms.

Also, influencers typically use the same handle across all platforms so it’s easy for their audience to find them so try searching for them on TikTok by using their Instagram handle.

Check If the Influencers You Already Know

Image Source – Instagram

To see if influencers are effective on TikTok, you can analyze their number of followers and engagement rate. Check out their previous sponsored posts as well to see how they performed in their past partnerships.

If they have a powerful reach on TikTok and their profile information checks out, go ahead and reach out to them about partnering with your brand. Executing the right TikTok influencer collaborations can have amazing results for your brand.

6. Analyze Your Competitors

Did you ever think that your competitors might also be running TikTok influencer campaigns? Why not take a look at what your competition is doing to gather some valuable ideas for your brand?

Check to see what kind of influencer campaigns your competitors are running on TikTok  and identify what influencer partnerships were the most successful. Dig into what factors made certain posts perform better than others..

This analysis will give you an idea of the best influencers in your industry as well as the type of TikTok content that resonates with your target audience.

You don’t want to work with the same influencers as your competitors, but you will at least get some ideas about what kind of influencers to look for and what types of content your target audience enjoys

7. Analyze Sponsored Content

Another strategy you can use when figuring out how to find TikTok influencers is analyzing sponsored content on the platform.

Use the #ad hashtag to find sponsored content, which will lead you to influencers who have been paid to promote brands on the platform.

Analyze the type of content they create to see if it matches your brand’s style and values. If the creators are suitable for your TikTok influencer marketing campaign, reach out to them and discuss a partnership.

But before starting any campaigns, make sure the influencer meets the following conditions:

  • They should have talked about something related to your brand in the past. If they haven’t, the collaboration may look a bit random to followers.
  • They should promote a lifestyle that aligns with your brand. Don’t go with a TikTok influencer who’s the complete opposite of what you stand for as a brand.
  • Their numbers should make sense. The influencers should have decent enough views on their existing. They should also have a high engagement rate in the form of likes, comments, and shares.

8. Utilize Influencer Marketing Tools

So far, you’ve learned six ways of finding TikTok influencers. As you can see, all of these require some time and effort on your part.

Luckily for you, there is one much simpler way to find TikTok influencers—by using influencer search tools.

These tools are designed to simplify the process and make your search results fruitful. AspireIQ, Mavrck, CreatorIQ, Dovetale, and several other free and paid tools are available online that you can use to find suitable TikTok influencers.

All you need to do is add your industry or niche, set some filters, and get a list of relevant influencers. Yes, it’s that simple! Some of these tools can be quite expensive, though, so we suggest trying the free tools first.

If you decide to purchase a search tool, it’s smart to get a demo and pricing from a few influencer search platforms before making a decision.

Utilize Influencer Marketing Tools

Image Source – Upfluence 

These tools can help you find different types of influencers based on niche, expertise, location, and other criteria.

The influencer marketing tools we discussed above are helpful in finding, contacting and tracking influencers in your campaign, but there are some required campaign steps that they can’t do.

Influencer marketing tools can’t come up with a creative strategy or communicate with your influencer partners. So, you’ll want to plan on having at least one in-house expert that’s managing your influencer campaigns.

9. Hire an Influencer Marketing Agency

When you collaborate with TikTok influencers, you (of course) want to achieve multiple marketing goals simultaneously.

A professional influencer marketing agency like Get Hyped can help you to achieve these goals with minimum effort on your part. Leverage an agency to quickly find the best influencers without having to worry about vetting their performance yourself. A good agency will plan and execute your campaign from start to finish, leaving you to focus on running your business!

Influencer marketing agencies are experts in influencer recruitment, strategy design, campaign execution, and analyzing performance. Simply put, if you can afford to hire an expert who knows the influencer marketing game inside out, that will always deliver the best results.


1. How can I find Tiktok influencers?

Here are a few techniques you can use to find the right TikTok influencers for your brand:

  • Look for influencers in your brand’s existing social following
  • Search for them on Google
  • Use hashtags related to the industry, product, or solution you are offering
  • Search for influencers based on location
  • Check if influencers you know from other platforms are on TikTok
  • Analyze your competitors’ influencer marketing partnerships
  • Use industry tools to find the right influencers
  • Hire an influencer marketing agency

2. How do I contact influencers on Tiktok?

Once you have shortlisted the TikTok influencers you want to work with, you can reach out to them via email.

Most TikTok influencers include their email address in their TikTok bios. If not, you can find their contact information on other platforms like Instagram and send them a direct message there.

If that doesn’t work, try commenting on their posts to express your interest in collaborating with them!

3. How much should I pay TikTok influencers? 

There isn’t one set fee for influencers on social platforms. A variety of factors like the number of followers, niche, engagement rate, and the scope of the campaign need to be considered when determining a fair market TikTok influencer rate.

Depending on the factors above, you may pay a micro influencer anywhere between $100 to $5k or more for a video on TikTok.

4. Why is TikTok good for influencer marketing?

TikTok is a great platform for influencer marketing for several reasons. Here are some of them:

  • It’s one of the fastest-growing social networks
  • TikTok has an extremely active audience
  • It’s a global platform
  • Its average engagement rate per post beats the other platforms
  • TikTok influencers are highly influential
  • High-impact video content converts the best

5. Why are micro-influencers a great choice for small businesses?

Here are just some of the ways!

  • They are cost-effective while still capable of delivering great ROI
  • They have a close-knit, loyal community
  • They have highly authentic connections with their audience
  • Micro influencers are experts in a highly specific niche
  • They’re effective for geographic and demographic targeting

Ready to Run Your Influencer Marketing Campaign on Tiktok?

So now that you know how to find the right influencer partners, chances are you’re considering investing in influencer marketing on TikTok.

The formula for success with an influencer campaign on TikTok is simple: leverage the power of the influencers by letting them get creative for your brand and you’ll open new growth avenues for your business. If you want help partnering with the right influencers on TikTok, contact us and we’ll be happy to help you run your next campaign!

Dan Coughlin

Dan Coughlin

Dan is a seasoned digital marketing strategist, Cofounder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.