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Looking for the best Instagram influencer for your small business?

Congratulations! You’ve taken the first step towards building a successful business by leveraging the power of influencer marketing.

Influencer marketing is one of the most authentic ways of promoting your brand and driving sales. This is proven by the rapidly increasing amount of sponsored content on Instagram—a product of influencer marketing collaborations.

In 2021, there were over 3.7 million sponsored posts. What’s more, 91% of that sponsored content was created by micro-influencers.

As a small business, micro-influencers should be your first choice.

In this post, you’ll find a list of some of the top Instagram influencers for small businesses from different niches that you can use for influencer marketing on Instagram.

Let’s get started!

Top Instagram Influencers to Consider for Your Small Business

In this section, you will find the top Instagram influencers for your small business. We have curated a list of micro-influencers with an audience between 10K and 200K followers from various industries.


Because these Instagram influencers have a large enough follower base and an engaged audience (3%+ engagement rate), but they are still affordable for small businesses.

Ready to review some amazing Instagram influencers for your small business?

Here we go.

1. Alex Callahan

Niche – Wellness

Instagram Audience – 43.2K

Alex is a Yoga and wellness influencer from Colorado who inspires her Instagram followers to stay healthy, fit, and spiritually balanced. She is on a journey of self-evolution and shares her day-to-day experiences with her audience.

She is an excellent example of an Instagram influencer for a small business in the field of health and wellness.

Want to know what makes her one of the best wellness influencers?

She is truly authentic in the way she promotes any brand and only chooses to work with brands that can actually help her following.

Alex Callahan

Image via Instagram

2. Elizabeth Moye

Niche – Food

Instagram Audience – 47.2K

Elizabeth is a nutritionist and an Instagram food influencer who likes to share healthy recipes with her Instagram followers. She can also be seen sharing pictures of her baby boy, her family, and her day-to-day life.

This makes her a perfect fit for any small business in the food industry. She is one of the most authentic and loved Instagram influencers, perfect for a small business.

If your product can be an ingredient in one of her recipes, then you could consider a collaboration with this amazing influencer.

Elizabeth Moye

Image via Instagram

3. Lauren Carey

Niche – Travel Photography

Instagram Audience – 48.6K

Lauren is not just a travel influencer but also an amazing photographer. Her feed is filled with beautiful pictures from the different countries that she travels to, combining her two great loves of travel and photography.

What makes her one of the top Instagram influencers for a small business?

She can promote anything from a small local bookstore to a quaint cafe at the edge of town. Not just that, she can also put your small business on the map simply by mentioning it on her feed.

This makes her one of the most useful Instagram influencers for a small business located in a tourist destination.

Lauren Carey

Image via Instagram

4. Adam Gonon

Niche – Men’s Fashion and Lifestyle

Instagram Audience – 55.1K

Adam is a fashion influencer who shares stylish looks for men and often suggests the best clothing brands. He also shares day-to-day products and accessories that he uses, like perfumes or shoes.

That makes him a great influencer for a small business that deals with men’s fashion or lifestyle products. Anything from a razor to a wallet falls under his domain, and he helps promote these types of products for small businesses.

Adam Gonon

Image via Instagram

5. Sissy Chacon

Niche – Women’s Fashion

Instagram Audience – 49.4K

Sissy is an LA-based fashion stylist who loves creating new looks and sharing those with her tribe on Instagram. She is one of the many fashion Instagram influencers who are experts at creating branded content.

This makes her a great choice for your small business if you have a fashion or accessories brand catering to women.

Sissy Chacon

Image via Instagram

6. Alan Filauro

Niche – Health & Fitness

Instagram Audience – 73.2K

Alan is a fitness coach and a health consultant, making him a great choice for a fitness Instagram influencer for a small business. He not only shares his own fitness journey on Instagram but also provides helpful tips and recommendations to his followers.

Whether you want downloads for your app or more sales for your fitness product, Alan is the type of influencer that you want to choose.

Alan Filauro

Image via Instagram

7. Eleanor Pendleton

Niche – Beauty

Instagram Audience – 97.5K

Eleanor is a beauty influencer on Instagram and the founder/editor-in-chief of an online beauty magazine called Gritty Pretty. She is also a verified Instagram creator and an entrepreneur.

What makes her one of the top Instagram influencers for a small business?

She has enough influence to put any new beauty brand on the map with a few simple mentions. If you want one of the best Instagram influencers to promote beauty products for your small business, then she’s the one for you.

Eleanor Pendleton

Image via Instagram

8. Sara Dietschy

Niche – Technology

Instagram Audience – 191K

Sara is one of the top tech influencers on Instagram who review the latest tech gadgets and provide product recommendations. If you have a small business that makes gadgets, then you should consider collaborating with her to get more brand visibility.

Her Instagram followers trust her tech recommendations, so if you want to build credibility for your brand, simply ask her to review your products. She is one of the Instagram influencers who can improve the online reputation of your small business through a few simple Instagram posts.

Sara Dietschy

Image via Instagram

9. Claire Totman

Niche – Home Decor and Lifestyle

Instagram Audience – 100K

Need an Instagram influencer who can help you sell practically anything?

Opt for Claire, a home decor specialist and a lifestyle Instagram influencer. She shares home decor ideas, product recommendations, and updates from her real life.

If you have a product that can add to the aesthetic of living space, she can promote it. Whether it’s an LED light or a piece of furniture, as long as it looks good in a curated photo, it will fit well on her beautiful Instagram feed.

Claire Totman

Image via Instagram


1. How do small businesses get influencers?

As a small business, you need to find social media influencers who have a decent following and don’t charge $100K+ a post. The ideal influencers for most small businesses are micro-influencers with 10K-200K followers because of their impact, authenticity, and affordability

You can find influencers for your small business by using one of the numerous, free influencer search tools available online. Simply use the search filters these tools offer like number of followers and influencer niche to sort through the best options.

If you don’t want to go through the hassle of searching yourself, you can hire an experienced influencer agency like Get Hyped to find and vet influencers on your behalf.

2. How do I find Instagram influencers for my small business?

Here are a few ways to find Instagram influencers for your small business:

  • Do a manual search on Instagram using industry-specific hashtags
  • Use a free social media influencer search tool to find influencers within your niche
  • Use a search engine like Google to look for blog posts written about the top influencers in your niche
  • Demo and purchase one of the many paid influencer search tools if you plan on investing into influencer marketing long-term
  • Hire an experienced influencer marketing agency to find Instagram influencers for your small business

3. How much do small businesses pay influencers?

The general rule is to pay $10 for every 1000 followers to Instagram influencers, but due to the rapidly gaining popularity of influencers, that price is quickly increasing.  More experienced influencers also usually have their own influencer rate sheet.

However, as a small business, you should negotiate with Instagram influencers and offer them other forms of compensation like free products or free use of your services in exchange for exposure to their audience.

4. Can a small business use influencer marketing?

Yes, influencer marketing is just as useful for a small business as it is for a large brand. And, with the growing popularity of nano-influencers and micro-influencers, social media influencer marketing has become affordable for all businesses.

If the whole process of influencer marketing seems overwhelming, you can choose a professional influencer agency to help you create and execute a successful campaign.

5. How do I grow my business on Instagram 2022?

You should hire Instagram influencers to promote your small business. Work with popular micro-influencers in your niche who have a decent number of Instagram followers yet still fit within your budget.

Here are some of our top picks for the best Instagram influencers for a small business:

  • Alex Callahan – Wellness
  • Elizabeth Moye – Food
  • Lauren Carey – Travel Photography
  • Adam Gonon – Men’s Fashion and Lifestyle
  • Sissy Chacon – Women’s Fashion
  • Alan Filauro – Health & Fitness
  • Eleanor Pendleton – Beauty
  • Sara Dietschy – Technology
  • Claire Totman – Home Decor

Ready to Hire Instagram Influencers for Your Small Business?

This post lists some of the best Instagram influencers for small businesses.

Our suggested list has Instagram influencers from various niches to meet the needs of different types of small businesses.

But these are just a few examples to get you inspired to start planning for your next Instagram influencer marketing campaign. If you get stuck and need help, feel free to reach out to us and we’d be happy to help. Good luck!

Dan Coughlin

Dan Coughlin

Dan is a seasoned digital marketing strategist, Cofounder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.