Influencer marketing has steadily become one of the most effective marketing tactics for all types of consumer lifestyle businesses.
According to a recent survey, 85% of marketers find it effective and 60% who use it have increased their influencer marketing budgets for 2024.
If you want to promote your food or beverage brand, then working with the top food influencers is a great way to reach a relevant audience. These influencers tend to have engaged audiences, comprising food enthusiasts who would like to explore new brands.
Working with food influencers gives you access to an audience that influencers have sway over and are prime for marketing promotions.
However, you need to find the right influencers to represent your brand and that’s where we can help.
Read on to discover a long list of food influencers you can consider to amplify your social media efforts. Here you go.
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Table of Contents
Top Food Influencers You Should Follow in 2024
You should work with the best food influencers to maximize influencer marketing results.
Here are our picks for some of the top food influencers you can partner with in 2024 and beyond.
1. Healthy Fitness Meals by Rena Awada
Image Source: Instagram
Instagram followers: 3.8 million
Niche: Healthy recipes, health food blogger and entrepreneur
Best for: Healthy food brands, health supplements brands, kitchen appliances brands, and more
Rena Awada is the CEO of Healthy Fitness Meals. She’s also a mom who’s known for her healthy, family-friendly recipes that will satisfy everyone at the table.
She strives to kick the boredom out of healthy meals, specializing in making meals that are more delicious alternatives to traditionally unhealthy ones.
As one of the most followed food influencers on Instagram, her widely successful food blog is all about delectable sugar-free, low-carb, gluten-free, dairy-free, vegan, and kid-friendly recipes.
Rena has worked with many household name brands like ABC, Blue Apron, Flip Belt, Campbell’s, Lipton, and V8, to name a few.
2. Feel Good Foodie by Yumna
Image Source: Instagram
Instagram followers: 4.6M
Niche: Food recipes, food influencer, entrepreneur, and author
Best for: All types of food and beverage brands
Are you up for some authentic Lebanese delicacies? You’ll find them all at Feel Good Foodie, founded by Yumna.
Yumna is a popular food influencer on Instagram, and her aim is to make the entire experience of cooking wholesome family meals simple and fun.
Yumna’s Instagram feed consists of different versions of classic Lebanese recipes that anyone can cook with ease.
One look at her food pictures, and the drooling will begin (whether you want it to or not!). She also shares plenty of tips, tutorials on ingredients, and equipment recommendations.
3. Cookin’ with Mima by Mariam
Image Source: Instagram
Instagram followers: 2M
Niche: Food recipes, food blogger
Best for: All types of food and beverage brands
Next on our list of the top food influencers is Mariam, the founder of Cookin’ with Mima.
She takes her passion for food seriously, which has led her to become one of the most followed food influencers on Instagram.
Mima has Lebanese roots, and that’s where a majority of her dishes come from. She simplifies the tasty recipes so that even a beginner can give them a try and cook some delicious meals for their families.
Mima’s list of clientele includes huge brand names like Google, Blue Apron, Boursin, Dunkin’ Donuts, Walmart, and more.
4. Deliciously Ella by Ella Mills
Image Source: Instagram
Instagram followers: 2.4M
Niche: Plant-based recipes, food blogger and entrepreneur
Best for: Grocery stores and food-related brands that complement the company’s food offerings
Ella Mills is the founder of Deliciously Ella and is among the most influential food influencers and bloggers on Instagram.
She also has a food and beverage company that produces a variety of delicious 100% plant-based and natural food products.
You can also subscribe to the Deliciously Ella web or mobile app and get access to more than 700 mouthwatering healthy recipes, fitness sessions, wellness resources, and much more.
As Mills runs her own food business, she doesn’t generally partner with other food brands that may compete with her products. She, however, promotes supermarkets and grocery stores where her products are sold.
If you run a related business that compliments hers, then you can collaborate to tap into each other’s audiences.
5. Clean Food Crush by Rachel
Image Source: Instagram
Instagram followers: 1.4M
Niche: Food recipes, food blogger and author
Best for: All types of food brands, kitchen appliances brands, and other food-related businesses
Rachel, a mom of four, is passionate about fitness. She’s the founder of Clean Food Crush and one of the top influencers on Instagram.
She shares her inspiring story of how she had an unhealthy lifestyle before her kids were born and how choosing a healthy diet has made her life better.
Rachel focuses on sugar-free, vegan recipes that are simple to make and delicious, too. Apart from food blogging, Rachel has also authored a couple of best-selling cookbooks.
6. Half Baked Harvest by Tieghan Gerard
Image Source: Instagram
Instagram followers: 5.5M
Niche: Food recipes, food blogger and author
Best for: Kitchen appliances and cookware brands
Tieghan Gerard is the mind and heart behind Half Baked Harvest—a food blog where she shares unique recipes. Her love for rustic flavors and heartwarming food clearly comes through in all of her recipes.
She believes that instead of restricting your food intake, you should enjoy natural produce with lots of flavors in a balanced manner.
Tieghan is a best-selling author, and her food and travel website was awarded Best Food Blog in 2016 by Bloglovin’.
She has a “Tieghan’s Kitchen Favorites” section on her website where she lists cookware and kitchen appliances she likes, along with purchase links. This makes her one of the best food influencers for related brands for both influencer marketing and affiliate marketing.
7. ElaVegan by Michaela Vais
Image Source: Instagram
Instagram followers: 1.2M
Niche: Vegan food recipes, food blogger and author
Best for: All types of food and ingredients brands
Michaela Vais, the owner of ElaVegan, ranks among the top food influencers on Instagram. She’s an expert in vegan and gluten-free recipes that you can enjoy guilt-free.
She also shares recipes for a wide range of dishes, from your favorite brownies and pizzas to curries; all vegan and sugar-free!
Her vegan recipes are a real treat for everyone, as they are easy-to-cook healthy alternatives.
Along with being a food influencer, Michaela is a food stylist and photographer. Her wonderful Instagram feed is loaded with food pictures that are a treat for your eyes!
8. Bianca Zapatka
Image Source: Instagram
Instagram followers: 731k
Niche: Vegan food recipes, food blogger, author, and entrepreneur
Best for: Vegan food and beverage brands, kitchenware brands
Bianca Zapatka, a young foodie influencer, is deeply passionate about vegan and plant-based recipes that do not compromise on taste. She is a food writer and owns a blog by the same name.
She has also authored several vegan cookbooks which are quite popular among her fans. Additionally, Bianca is a popular food stylist and photographer.
Bianca collaborates with brands for a wide variety of influencer campaigns, from recipe development to product placement, giveaways, and event support, making her an ideal partner for your campaign.
9. What’s Gaby Cooking by Gaby
Image Source: Instagram
Instagram followers: 1M
Niche: Food recipes and meal plans, chef, author, and entrepreneur
Best for: Kitchen appliances and cookware brands
Gaby is the proud owner of What’s Gaby Cooking—a popular food blog. For her, food isn’t just a passion; it’s a profession too! Gaby is a culinary school graduate and works as a private chef.
Through her Instagram feed, Gaby shares delicious recipes and meal plans that moms love.
She encourages her fans to try a variety of simple food recipes that are healthy, easy to make, and wholesome.
Gaby has authored 3 cookbooks and her work has been featured in several leading magazines as well.
She also started a brand of pantry essentials Dalkin and Co, taking her entrepreneurial journey to new heights.
However, this means that she doesn’t collaborate with competing food brands, but only with related brands. She’s one of the top food influencers for kitchenware brands and has worked with top brands, such as Le Creuset.
10. Nom Nom Paleo by Michelle Tam
Image Source: Instagram
Instagram followers: 504k
Niche: Paleo, gluten free, Whole30 recipes, food blogger and author
Best for: Food brands and restaurants that follow paleo and gluten-free dietary guidelines
Michelle Tam, the owner of Nom Nom Paleo, is among the most famous food influencers on Instagram. She is a passionate advocate of the Paleo diet which is all about eating real, natural, and nutrient-dense foods.
Michelle and her husband have personally experienced how wonderful this diet can be and that’s where all their recipes come from.
Michelle has authored three best-selling cookbooks and sells a range of spice blends.
11. FullyRaw by Kristina Carrillo-Bucaram
Image Source: Instagram
Instagram followers: 1M
Niche: Healthy vegan recipes, vegan food blogger
Best for: Vegan food brands, plant-based health supplement brands, and kitchen appliance companies
Kristina is one of the top vegan food influencers on Instagram known for her mission to grow a fruit orchard in Hawaii.
She adopted the vegan lifestyle 18+ years ago and is a huge advocate of raw vegan life and healthy eating. She creates and shares various raw vegan recipes and meal plans with her followers and encourages them to switch to a vegan diet.
If you want to promote a healthy vegan food brand, then she’s one of the best food influencers for you.
She also collaborates with food appliance brands, and some recent brand collaborations include those with Nama and Vitamix.
12. Raw Manda by Amanda Le
Image Source: Instagram
Instagram followers: 396k
Niche: Vegan food recipes and lifestyle, food blogger
Best for: Vegan restaurants and food brands, kitchen appliances and cookware brands
Amanda Le started the Raw Manda blog to share raw vegan recipes and promote the lifestyle. She advocates a plant-based diet to her followers and shares easy-to-make recipes on her blog and social media.
Other types of content you can find on her Instagram include meal plans and tips for healthy living and eating. Apart from this, she also shares snippets from her life and her vegan lifestyle.
She often shares recommendations for the best vegan restaurants in her area and places where she travels. This makes her one of the best food influencers for vegan restaurants, as her followers trust her recommendations.
She’s also a good choice for plant-based food brands, as promoting vegan food aligns with her personal values and brand.
13. Katina Eats Kilos by Katina Kilos
Image Source: YouTube
YouTube Subscribers: 763K
Niche: Restaurant reviews and food challenges, food vlogger
Best for: Restaurants
Katina Kilos, of the Katina Eats Kilos fame, is a YouTube food influencer who is known for taking on food challenges and sharing videos of her experiences.
What makes her unique is that she is a competitive eater and a fitness enthusiast, which is a contradiction that works in her favor.
She’s often seen visiting restaurants and taking on challenges to eat a lot of food in her videos and yet she is fit and healthy, which is a dream for most people. That’s partly the reason behind her popularity.
Her vlogs are not limited to challenges, though, as she also visits restaurants and reviews them in her videos. That’s why she’s one of the top food influencers for restaurants to partner with to get publicity.
14. Olivia Tiedemann
Image Source: Instagram
Instagram followers: 4.2M
Niche: Cooking videos, private chef
Best for: All types of food brands, kitchen appliances and cookware brands, and other food-related businesses
Olivie Tiedmann is a chef who posts cooking videos on Instagram and has become one of the top food influencers on the channel. Instead of sharing recipes, she prefers to share videos of herself cooking a variety of dishes from different cuisines.
Being a private chef adds credibility to her content as she clearly knows what she’s doing.
Her brand collaborations look like native content as she mentions the products she’s promoting in her cooking videos. If you’re looking for food influencers who can subtly promote your brand by integrating it with great content, she’s perfect for that.
Given that she’s a chef, she can promote all types of food and food-related brands. She’s one of the food influencers with a broad niche, giving her the freedom to work with different types of brands. Anything that is used in cooking, she can promote.
15. Kevin Lee
Image Source: Instagram
Instagram followers: 636k
Niche: Recipes and cooking videos, chef
Best for: Kitchen appliances and cookware brands, and restaurants
Kevin Lee, aka chefboylee, is a former Michelin-starred restaurant chef with a wealth of experience in cooking. He started posting on Instagram to join the food influencer scene and share his extensive knowledge with a broader audience.
He shares useful recipes and cooking videos that make gourmet cooking accessible to home cooks. His cooking centers predominantly around meat-based recipes, so if you sell food products that can feature in his videos, he’ll be the perfect fit for your brand.
He’s done several high-profile brand collaborations with known brands, such as Amazon Fresh. He also collaborates with top kitchen appliances and cookware brands, such as Matfer Bourgeat USA, restaurants, and various food brands.
16. Brian Cant
Image Source: Instagram
Instagram followers: 425k
Niche: Restaurant review, food and lifestyle blogger
Best for: Restaurants and other food joints
Brian Cant is a NYC food and lifestyle influencer who likes to visit the popular food joints across the country. This makes him one of the best food influencers for restaurants and food joints to collaborate with and get their place reviewed.
He is a foodie who developed his love for food owing to his Jamaican heritage. Unlike most other food influencers on this list, he’s not a full-time blogger and has a day job.
His audience comprises food lovers who love trying new foods and restaurants, which is the perfect target audience for many food brands. Though he mostly reviews restaurants, he occasionally collaborates with various food brands as well.
As such, if his audience demographics and personal brand align with yours, feel free to pitch a collaboration, even if you don’t run a restaurant.
17. Hummingbird High by Michelle Lopez
Image Source: Instagram
Instagram followers: 216k
Niche: Baking recipes, baker, food blogger, and author
Best for: Baking ingredients brands
Michelle Lopez is an expert baker and food blogger who started her blog Hummingbird High to share her love for baking with others. You can find numerous dessert recipes on her blog and social media channels.
On Instagram, she shares tempting pictures of desserts she prepares, but you have to visit her blog to find the recipes. This is unlike many other food influencers who either share a cooking video or mention the recipe in their social media captions.
If you have a brand that provides ingredients or equipment for baking, then she is one of the food influencers you should consider. As such, anyone in the baking niche can consider working with her.
18. Miguel Raya
Image Source: Instagram
Instagram followers: 2.4M
Niche: Meat-based food cooking videos, food blogger
Best for: Food ingredients, cookware, and various other types of food brands
Miguel Raya is a food influencer who’s known for sharing daily recipes and cooking videos on Instagram. He specializes in cooking on a grill or open fire, which is why he chose “Cooking with Fire” as his social media username.
Though he cooks various types of food, most of his recipes are meat-based, making him a great choice for meat brands looking for food influencers.
He also collaborates with cookware brands, food ingredients brands, and other food brands. If your business sells products that he can use in his cooking process, you can easily partner with him.
The best influencer marketing campaigns are those that leverage the inherent creativity and content style of an influencer, so keep that in mind when pitching a collaboration.
19. Grill Nation by James Brown
Image Source: Instagram
Instagram followers: 2.1M
Niche: Grilled food cooking videos, food blogger
Best for: Grilling and barbecue equipment brands, meat brands
James Brown, of the Grill Nation fame, is known for his grilling and barbecue food recipes, which he shares almost daily on Instagram. As you’d have guessed, he shares mostly meat-based recipes
He’s a father of four children and a home cook, not a professional chef. Yet, his recipes seem like something taken right out of a gourmet cookbook.
His passion for cooking comes from the hours he and his family spent around the grill, growing up. He is a US veteran, who used to cook for his fellow veterans to keep his love for cooking alive. Later, he started a Facebook group and started posting videos on Instagram and TikTok.
He’s one of the best food influencers who primarily cook using a grill and share meat-based recipes. As such, if you have a related business, you can collaborate with him.
20. Binging with Babish by Andrew Rea
Image Source: YouTube
YouTube subscribers: 10.2M
Niche: Food rankings and cooking videos, food vlogger
Best for: Cookware brands and instant food brands
Andrew Rea, popularly known as Babish, is one of the top food influencers on YouTube. He posts a variety of food-related videos but is most popular for his recipe videos where he recreates a dish from a movie or TV show.
Anything you’ve seen in your favorite movies or shows, he’ll recreate in his videos and offer a step-by-step guide to preparing that dish. This unique concept makes him stand out among other food influencers. It’s probably also the reason for his massive popularity.
Another popular type of video that he posts is where he ranks top foods, such as the best vanilla ice cream or the best ramen. In such videos, he compares the top brands for a product and picks a winner.
He has long-term collaborations with cookware and kitchen appliance brands but occasionally promotes non-food-related brands as well. For instance, many of his videos are sponsored by BetterHelp, a mental health platform.
We recommend checking out his videos to see if your products will fit naturally within any type of video he creates. If so, reach out to him with a pitch and who knows, you may have a collaboration that can help you reach millions.
21. How To Cake It by Yolanda Gampp
Image Source: YouTube
YouTube subscribers: 4.24M
Niche: Cake baking videos, food vlogger
Best for: Baking equipment and ingredients brands
Looking for popular YouTube food influencers who specialize in baking cakes? Your search ends here.
As the name of the channel suggests, it’s all about baking cakes. Yolanda Gampp is an expert baker who has taken on the mantle of trying new and innovative cake recipes and sharing the experience with her subscribers.
However, it’s not as simple as baking regular cakes. She bakes specialty cakes with unique designs and themes, not your run-of-the-mill bakery items.
That’s what has made her so popular among baking enthusiasts. You can learn how to bake a cake in any shape or form, and you’re only limited by your imagination.
She’s one of the best food influencers for brands that sell baking equipment or ingredients. If you sell cake decoration products, then she’d be a perfect fit your brand as well.
22. Adam Witt
Image Source: Instagram
Instagram followers: 239k
Niche: Cooking videos, food blogger
Best for: Cookware, cleaning supplies, pantry stables, and kitchen organization brands, cookbooks, and restaurants
Adam Witt, formerly known as “Omnivorous Adam,” is another one of the Instagram food influencers you should know about.
He lives in Chicago and started his culinary career as a private chef and later turned to posting content on social media. He shares cooking videos preparing various types of dishes, not limited to a specific niche within the food industry.
On Instagram, you will also find some lifestyle content where he shares pictures from his day-to-day life, in addition to his food videos.
As a food influencer, Witt has collaborated with a wide range of food and grocery brands. Check out the collaboration page on his website or his Amazon storefront to find the various brands he’s worked with.
Needless to say, if you have any type of food-related brand, he’s one of the food influencers you should consider.
23. Joshua Weissman
Image Source: YouTube
YouTube subscribers: 9.29M
Niche: How to and other food videos, food vlogger
Best for: Restaurants, food delivery apps, and cookware brands
Joshua Weissman is among the top food influencers on YouTube as he has a massive subscriber base. He posts a few different types of food videos, including “how to make the best…” type videos, which he’s known for.
He also tries food at different restaurants across the country and compares them to pick a winner. One example of such a video is the one where he tried fries from every famous restaurant in the country.
Other than that, he also visits restaurants to try out the famous dishes they’re known for. This makes him one of the best food influencers for restaurants that want to leverage influencer marketing.
24. Ethan Chlebowski
Image Source: YouTube
YouTube subscribers: 2.02M
Niche: Educational food videos, food vlogger
Best for: Cookware, utensils, and kitchen appliances brands
Unlike most other food influencers on this list, Ethan Chlebowski posts educational videos teaching the basics of cooking to his audience.
He has a separate YouTube channel and a website where he shares delicious food recipes and, so you can collaborate with him on either channel.
He mostly collaborates with brands that sell utensils or cooking equipment and has a separate “Shop” section on his website for affiliate brands.
However, if you want him to promote your food brand in his videos, you can reach out with a pitch and it may work out.
25. Emmymade by Emmy
Image Source: YouTube
YouTube subscribers: 2.99M
Niche: Unique recipes and food tasting videos, food vlogger
Best for: Restaurants and various types of food brands
Last on our list of the best food influencers is Emmy of the “emmymade” fame. She’s a YouTuber who posts food videos reviewing hyped products, making peculiar recipes, and eating weird and curious food items.
This is what makes her unique among other food influencers as she goes beyond the regular recipe or cooking videos and does something completely unique.
However, she has a massive following and is a great influencer to collaborate with if your products would fit naturally within her unique brand of content.
The best way to collaborate with her is to get her to taste your food products and share her reactions in a video.
FAQs
1. What are food influencers?
Food influencers, or foodie influencers, are influential food bloggers who have a large number of followers on social media platforms like TikTok, Instagram, and YouTube.
They are an authoritative voice in the food niche on social media and their followers look to them for recommendations.
These personalities use their social presence to advocate for the brands in their niche by creating high-quality content that generates all types of results for their clients like brand awareness, community engagement, and new customers.
2. Who are the biggest food influencers?
Here’s a list of some of the most popular food influencers on Instagram:
- Healthy Fitness Meals by Rena Awada
- Feel Good Foodie by Yumna
- Cookin’ with Mima by Mariam
- Deliciously Ella by Ella Mills
- Clean Food Crush by Rachel
- Half Baked Harvest by Tieghan Gerard
- ElaVegan by Michaela Vais
- Bianca Zapatka
- What’s Gaby Cooking by Gaby
- Nom Nom Paleo by Michelle Tam
3. How much do food influencers make?
Food influencers generate an income by partnering with brands for promotions. Their rates for promotion vary based on the following factors:
- Follower or subscriber count
- Amount of engagement they generate
- Type of campaign and content
- Social platform
- Content ownership and licensing rights
A micro-influencer can make anywhere between $100 to $10,000 per partnership or more depending on their sub-niche and content focus. You can also refer to this general influencer rate calculator to get a ballpark idea of what rates to expect.
4. How do I become a food influencer?
The journey from being a foodie to a food influencer can be a long and demanding one! Here are some important steps:
- Choose an appropriate and unique name for your food blog
- Create an Instagram creator account and optimize your profile
- Post stunning photos and videos of your food creations
- Interact regularly with your followers to add value
- Collaborate with other brands in your niche to help each other grow
5. How do I find a food influencer?
You can follow these methods to find the most suitable food influencers for your campaign:
- Search on Google
- Search on Instagram using hashtags
- Search by location and niche
- Analyze your competitor’s influencer partnerships by looking at their tagged posts
- Use free or paid influencer marketing search tools
- Hire an influencer marketing agency that’s experienced in the niche
Are You Ready to Collaborate with the Top Food Influencers of 2024?
That sums up our list of the top 25 food influencers for 2024. Food influencers are charismatic, generate high-quality content, and are passionate about their food!
Brands can leverage the power of food influencers to run highly-effective influencer marketing campaigns and garner visibility, leads, and more for their business.
However, finding influencers is only a part of the process. The rest of the influencer marketing campaign process comes with many other challenges.
If you get stuck and need help, get in touch with our seasoned team and we’ll explore partnerships with food influencers together.
